International Speedway Corp., parent company to the Michigan International Speedway in Brooklyn, announced Monday it was partnering with ISM, a leader in sports venue digital activation, to form ISM Vision Powered by BoldVu, the world’s largest 360-degree digital engagement venue network.
The new technology is set to debut later this month at Daytona International Speedway, prior to the Daytona 500 on Feb. 26. It will be available at MIS this summer, and will be employed at all ISC facilities.
ISC’s trackside network of modular, large-format digital video boards will become ISM Vision Powered by BoldVu. They will display racing action, driver interviews, and promotional content.
“I look forward to working with ISC to revolutionize fan engagement at large sporting venues,” says Nelson Martinez, CEO of ISM. “ISC’s long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM’s far-reaching and ambition rethinking of how to better engage with and improve the fan experience.”
MIS hosts two Monster Energy NASCAR Cup series races, the Fire Keepers Casino 400, scheduled for June 18, and the Pure Michigan 400, which is set for Aug. 13.
“The ISM Vision Powered by BoldVu will enhance the race day experience for our fans to a whole new level,” says Rick Brenner, president of Michigan International Speedway. “We are excited to start working to create this next level of entertainment for the Fire Keepers Casino 400 and the Pure Michigan 400 weekends.