Grand Rapids-based Meijer is putting out a call for “unique, elevated food” products from food manufacturers around the globe to expand its Frederik’s by Meijer line of premium food.
The Frederik’s by Meijer brand was launched in October 2021, and according to Meijer, it has become a customer favorite thanks to its “unique flavor profiles, innovative packaging, and one-of-a-kind products.”
Meijer says the Frederik’s brand reflects the high standards and unique vision of its namesake, Fred Meijer, the retailer’s co-founder and creator of the first-ever one-stop shopping experience.
“Frederik’s makes high-quality, innovative, and unique foods accessible to our customers for those moments they’re looking to make memorable,” says Don Sanderson, chief merchandising and marketing officer at Meijer. “We’re excited to find additional partners that share our passion for innovation to bring new products to our customers and grow our businesses together.”
To qualify, manufacturers must offer retail-ready products that embody the “superior flavor and high-quality” ingredients the brand stands for to create an elevated experience and memorable occasion for Meijer customers. Additionally, eligible products must be produced in a facility that passes third-party GFSI audits, have ingredient panels that comply with FDA and USDA regulations, and have retail-ready packaging.
Prospective vendors interested in partnering with Meijer to offer their retail-ready products as part of the retailer’s premium quality food line can submit their interest here. By submitting information into the RangeMe system, vendors are making their products available for Meijer merchants to consider throughout the year.
The Meijer team will pull from products submitted via RangeMe as it reviews products by category throughout the year. This year, Meijer merchants expect to review products in the following categories: cocktail mixers, coffee, espresso pods, sauces, marinades and cooking sauces, soup, baking chips, refrigerated cookie dough, frozen desserts, bakery cookies, and bakery sweet goods.
Vendors producing products in other food categories, however, also are encouraged to apply at any time.
While they may not qualify for this opportunity, vendors carrying services or products that do not fit the categories currently being considered are encouraged to still submit their information for consideration through the retailer’s prospective vendor page.
