Hagerty, an automotive enthusiast brand offering membership products, programs, and specialty insurance, announced Wednesday that it plans to host the annual Concours d’Elegance of America in Detroit next September.
The multi-site experience will be centered at the Detroit Institute of Arts in 2022. The events and shows have yet to be announced. This year’s show will take place July 23-25 at the Inn at St. John’s in Plymouth Township, its host for a decade.
“We’re announcing two meaningful changes today — rescheduling from July to September and repositioning from the suburbs to downtown,” says McKeel Hagerty, CEO of Hagerty. “This move honors Detroit’s heritage as a hub of commerce, industry, design, and culture. We couldn’t think of a better place to recognize the automobile than the Detroit Institute of Arts. It, and its 65,000 works of art, serve as the perfect backdrop as we celebrate the automobile — another signature achievement of mankind.”
The event’s name — Concours d’Elegance — translates to competition of elegance and refers to an event at which prestigious vehicles are displayed and judged.
This year, Hagerty announced that two events — the Amelia Island Concours d’Elegance and Concours of America — would join its growing portfolio of events, including the California Mille and Greenwich Concours d’Elegance. Hagerty takes part in more than 2,500 car events annually.
Hagerty supports car enthusiasts and members through an expanding portfolio of events, experiences, and integrated product offerings. Hagerty Drivers Club, which now has more than 650,000 members, is a hub of car culture providing unique experiences, entertainment, branded content, social communities, and special offers focused on cars and driving.