Detroit-based company Greyson Clothiers, a premium performance apparel brand, has announced the completion of a $20 Million Series A strategic growth capital raise.
The funding round was led by NewBound Ventures and Chris Koch, CEO of NewEra, with participation from Tom Nolan, CEO of Kendra Scott, and David Chu, founder of Nautica, as well as ongoing support from existing investors.
Nolan and Chu will be joining the board of directors as will Michael Hoffman of NewBound.
In prior investment rounds, Greyson has strategically expanded its community with participation from brand supporters, including Justin Timberlake, Larry Fitzgerald, Dylan Larkin of the Detroit Red Wings, Eric Church, and various PGA tour players such as Justin Thomas.
The new capital will enable Greyson to scale its operations further across international expansion, brick-and-mortar retail stores, direct-to-consumer (DTC) channels, and wholesale partnerships.
Greyson has expanded its retail presence into several communities, including Denver, West Palm Beach, New York City, New Orleans, and Atlanta. With its recent entrance into womenswear, Greyson is moving its brand into everyday lifestyle.
“The opportunity to have these amazing individuals join our community is beyond a dream. I have had the great fortune to develop strong friendships with all these inspiring and driven people. Our stories are now shared with the same motivation: to build a Pack based of loyalty, passion, and the motivation to create,” says Charlie Schaefer, founder and CEO of Greyson Clothiers, who has 13 years of design experience at Ralph Lauren, specifically in design and sport.
Hoffman expressed confidence in the brand’s potential. “We are excited to support Greyson as it continues to innovate and lead the market in premium performance lifestyle apparel,” he says. “We are consistently impressed with their ability to create clear go-to-market strategies based off storytelling and specialized products.”
Since inception nine years ago, Greyson reports it has “experienced rapid growth surpassing over 2,500 points of distribution.”
Founded in 2015, Greyson creates premium lifestyle apparel inspired by sport and the active daily routine — an integration of golf, racquet, fitness, and everyday essentials.
Greyson apparel is available across multiple countries through a network of retail locations, e-commerce, and strategic partnerships with national and regional retailers. In Michigan, the company has stores in downtown Detroit (1500 Woodward Ave.), Grand Rapids, and Harbor Springs.
NewBound Ventures invests in category-defining consumer brands, including sports and apparel, and focuses on partnering with founder-led companies.
Koch is the fourth-generation CEO of New Era Cap, the owner of the New Era and ’47 brands, the world’s leading headwear brand across sports, fashion, music, and entertainment, with a global footprint that spans more than 110 countries with 42,000 points of distribution.
For more information, visit greysonclothiers.com/.
