Detroit’s General Motors Co. has announced a new executive vice president and president of North America, creating a single sales, service, and marketing leader across the continent’s brands.
Steve Carlisle will take over effective Sept. 1. He will report to GM President Mark Reuss.
Carlisle has been the senior vice president and president of Cadillac since April 2018. He will oversee sales, service, and marketing across Chevrolet, Buick, GMC, Cadillac, OnStar, ACDelco, and GM Genuine Parts.
“Steve will help us scale the considerable transformation progress we have been making while at the same time preserving the sufficient autonomy necessary to maintain four distinct vehicle brands,” says Mary Barra, chairman and CEO of GM. “This role will build on Steve’s progressive leadership within GM, particularly over the past two years at Cadillac. This change will also improve the collaboration and decision-making that fuel innovation.”
Carlisle began his GM career in 1982 as an industrial engineering co-op student at the Oshawa Truck Assembly Plant in Canada before going on to eventually serve in a variety of senior leadership positions. In the past, Carlisle has served in positions such as president and managing director of Southeast Asia Operations, vice president of U.S. sales operations, vice president of global product planning and program management, and president and managing director of GM Canada.
Carlisle succeeds Barry Engle, who is leaving GM to pursue leadership opportunities outside of GM.
“Barry has been a strong contributor to our transformation efforts – first in South America, then more broadly across all operations outside North America and China, and ultimately running North America,” says Barra. “The cumulative impact of his efforts over the past five years leave us fundamentally better positioned to deliver on the vision of zero crashes, zero emissions, and zero congestion.”
Engle served as executive vice president and president of GM North America since November 2019. He joined GM as executive vice president and president of South America in September 2015.
Rory Harvey, 52, has been appointed vice president of Cadillac sales, service, and marketing and will be in charge of leading Cadillac’s global operations while reporting to Carlisle. Harvey, who joined Cadillac in March 2018 as vice president of Cadillac North America sales, service, and marketing, has been with GM for more than 30 years and held numerous positions in Europe and the Middle East.
“Rory has been one of the chief architects of Cadillac’s brand strategy working with Steve,” Barra says. “He has a strong commitment to Cadillac, its dealers and customers, so we will have great continuity as Steve takes on broader responsibilities.”