Ford Debuts 2024 Ranger Pickup with Multiple New Features

Ford Motor Co. of Dearborn today unveiled the all-new 2024 Ford Ranger pickup. The mid-size truck was designed and made to enable owners to do more outdoors.
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2023 Ford Ranger truck
Ford has unveiled the all-new 2024 Ranger. The mid-size truck was designed for the driver with an active outdoor lifestyle. // Photo courtesy of Ford

Ford Motor Co. of Dearborn today unveiled the all-new 2024 Ford Ranger pickup. The mid-size truck was designed and made to enable owners to do more outdoors.

The automaker states the new pickup was engineered to be the most connected and capable Ranger ever, including advances to the vehicle’s frame, suspension, powertrains, connectivity, and advanced driver assist software.

Ford sold more than 1 million pickups around the world in 2022, including the Ranger. In the last decade, Ranger sales have increased 112 percent globally, with more than 86,000 sold so far this year.

The previous generation 2023 Ranger recently was recognized by Kelley Blue Book for having the lowest five-year total cost of ownership in the midsize pickup truck segment when accounting for insurance, maintenance costs, fuel costs, and depreciation.

“Ford is the No.1 selling pickup manufacturer globally, and Ranger is the winning choice for midsize truck customers around the world who need a capable, smart and versatile truck that’s ready to keep up with their adventures,” says Kumar Galhotra, president of Ford Blue.

“The all-new Ranger has already proven itself on almost every continent in 2022 with segment sales leadership in 18 countries, and all of Europe. Now it’s ready for North America.”

To meet the needs of its North American customers, the 2024 Ford Ranger now offers more towing technology than ever in a Ranger, convenient storage features, plus an available 2.7-liter EcoBoost V6 for added power.

Ford also designed and engineered the Ranger to have a foundation of off-road readiness, durability, and reliability. To ensure the new vehicle is tough and durable, it’s been tested with the equivalent of more than 4.9 million customer miles prior to launch — from broken road surfaces in Australia, to harsh hauling, brutal towing and hot testing in America, and cold testing in New Zealand.

In designing the backbone of Ranger, Ford engineers improved the truck’s fully boxed high-strength steel frame, with the wheelbase and track both stretched about two inches to provide more bed space, and improved stability while remaining easy to navigate on trails.

The rear shocks and shock mounts have also been moved outboard of the frame rails for improved ride and control. All versions of the Ranger also benefit off-road from improved ground clearance and better approach and departure angles.

From day trips to multi-day journeys, the all-new comes with a maximum available towing capacity of 7,500 pounds and maximum available payload capacity of 1,805 pounds.

To power the truck, the 2.3-liter EcoBoost continues as the standard engine, developing 270 horsepower and 310 lb.-ft. of torque, and Ranger will offer the available 2.7-liter EcoBoost V6 shared with F-150 and Bronco, which produces 315 horsepower and 400 lb.-ft. of torque to provide customers more power when towing, passing, and off-roading. All Rangers come with a standard class-exclusive 10-speed automatic SelectShift transmission and an available electronic shift-on-the-fly 4×4 system built for on-demand off-road and low traction capability.

The 2024 Ranger was also designed to provide better storage and useful features for owners, like an available wireless charger for mobile devices, a large center console storage bin, big door pockets designed for quick access to frequently used tools and other items, and an available second, upper glovebox to store even more gear.

Ranger was engineered to have improved second-row storage with under-seat rear cargo bins optimized to make it easy to stash items

The 2024 Ford Ranger will be assembled at the Michigan Assembly Plant in Wayne, with orders beginning later this month, and availability beginning late summer, with late fall availability for the 2.7-liter EcoBoost engine.