Buyers of the entry-level 2021 Ford Ranger XL pickup now have a new appearance and technology package choice – the STX Special Edition Package, available for less than $1,000.
About 75 percent of Ranger customers add appearance packages to their new trucks, according to Dearborn’s Ford Motor Co. The newest package features 18-inch black-painted wheels with machine-finished edges, an 8-inch center touch screen, SYNC 3 with Apple CarPlay and Android Auto, SiriusXM, AppLink, dual-zone climate control, silver-painted interior accents, and privacy glass with rear defrost.
The package has a manufacturer suggested retail price of $995.
“Ranger customers are asking for new options to help make their trucks their own, and we hear them,” says Chad Callander, marketing manager of Ranger. “STX Special Edition hits a really compelling and affordable sweet spot for a lot of Ranger buyers looking for just the right combination of tech and style.”
The edition is an enhancement to the available STX Appearance Package with a starting manufacturer suggested retail price of $28,045 before taxes, title, and license fees. It is available on high XL trim level SuperCab or SuperCrew configuration and 4×2 or 4×4 driveline and can be bundled with the FX2 or FX4 Off-Road Package.
“STX has been a strong seller on the base Ranger, but we’ve heard from some customers who want even more style and more tech in their XL trucks,” says Callander. “STX Special Edition now gives those customers that added style with the added benefits of having a touchscreen with SYNC 3 – at an affordable cost.”
Other available packages include the STX Appearance Package, Black Package, Chrome Appearance Package, and Sport Appearance Package. Ranger buyers can also upgrade their vehicles with the recently announced Ranger Tremor Off-Road Package.
Ford Performance Parts Packages offer three levels of off-road performance and styling upgrades purchased from the dealership, giving Ranger owners aftermarket-style accessorizing while keeping vehicle warranties intact.
