Detroit-based fashion label Détroit Is The New Black will move from its space in the city’s Midtown district to the co-working space Ponyride in Corktown, with plans to expand by opening up a storefront in downtown Detroit by the end of the year.
Roslyn Karamoko, founder and CEO of Détroit Is The New Black, says the move to Ponyride offers more space for retail, production, and business operations. She says the new location will provide the label with access to in-house screen printing, pattern drafting, sample making, and the opportunity to develop a vertical supply chain.
Karamoko says the Ponyride location will serve as the permanent headquarters for the company, acting as a factory store for the brand with items available for purchase in store or online. The Ponyride store will open by April 1.
Détroit Is The New Black first opened in 2014 as a pop-up within the N’Namdi Gallery.
“We’ve seen a great response to this simple yet distinctive brand concept,” Karamoko says. “People have truly gravitated to our minimal approach to fashion that celebrates Detroit’s French roots.”
The fashion line offers men’s and women’s apparel and accessories, such as T-shirts with the words “Détroit Is The New Black” and camouflage jogger pants.