Detroit’s Rockbridge Growth Equity Acquires ProSites in California

Rockbridge Growth Equity, a Detroit-based private equity firm, has acquired ProSites Inc., a provider of online marketing solutions, from The Riverside Co. in New York. Terms of the deal were not disclosed.
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ProSites digital marketing
Rockbridge Growth Equity has acquired ProSites, which has clients in the dental practices. // Image courtesy of ProSites

Rockbridge Growth Equity, a Detroit-based private equity firm, has acquired ProSites Inc., a provider of online marketing solutions, from The Riverside Co. in New York. Terms of the deal were not disclosed.

Founded in 2003, ProSites serves more than 14,000 clients in the dental, medical, financial, and accounting practices. It specializes in web design and hosting, reputation management, search engine optimization, pay-per-click advertising, and practice communication software.

“ProSites is our latest investment in the digital marketing space,” says Kevin Prokop, managing partner at Rockbridge. “Dave Rutan and his team have built a market-leading company with a broad portfolio of products that serve local community professionals. We look forward to working with Dave and the company to accelerate the company’s growth, increase the range of services it provides, and target new verticals that can benefit from ProSites’ services.”

ProSites is endorsed by 12 state dental associations.

“The firm’s expertise in digital marketing and technology services and its association with Quicken Loans made it a truly differentiated partner for us at ProSites,” says Dave Rutan, CEO of ProSites. “The team at Rockbridge brings proven capabilities that will help us accelerate our growth.”

In the past month, Rockbridge announced an investment in White Glove, a digital marketing company that provides marketing and seminar planning for professionals in the finance, insurance, legal, and real estate industries.

Rockbridge and the Rock Family of Cos. includes Quicken Loans, Gas Station TV, Connect America, Rock Connections, and Bedrock.

ProSites was advised by JEGI, an independent investment bank focused on media, marketing, information, and technology. Honigman served as legal counsel to Rockbridge.

Rockbridge Growth Equity was founded in 2007. It has invested more than $500 million of equity in its portfolio companies.

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