Chevrolet is looking to its Americana-laced past and mix it with its present to celebrate America’s 250th anniversary.
The company plans to bring back many of its famous advertising campaigns throughout the year to mark two and a half centuries as a nation. It kicked off the effort with an updated version of its most famous campaign, “See the USA in Your Chevrolet.”
“Chevy is inextricably linked to the cultural fabric of America,” says Steve Majoros, chief marketing officer for Chevrolet. “As brands compete to celebrate our country’s 250th, there are few who can authentically embrace, claim, and honor America’s historical milestones in an inspiring, modern way. Chevy is one of those few.”
Kicking off the run is the updated version of the song featuring Brooke Lee, a rising country music star, who sings the “See the USA in Your Chevrolet” while atop Castleton Tower in Utah where it first happened in 1951.
The song was made famous more than seven decades ago by Dinah Shore, an actress, singer, and talk show host, when she debuted it on her show. The first two ads featuring the song, featured a Chevy Impala sedan that had been airlifted to the top of the 1,400-foot-tall rock in Utah. Lee recreated the original, sitting on the tailgate of a 2026 Chevrolet Silverado ZR2.
As Lee sings, the commercial features a variety of Chevrolet vehicles road tripping through six famous destinations: Mount Shasta and Redwood National Park in California, the Florida Keys in Florida, as well as St. Louis, Nashville, and New York City.
Chevrolet’s connection to music and road trips dates back to the 1920s, when Chevrolet introduced the first car radio. Over the decades, Chevrolet has been mentioned in more than 1,000 lyrics across genres, according to Chevy officials.
The commercial is part of a larger plan to celebrate the semi quincentennial, including a new Stars & Steel Collection of special edition design elements for five vehicles in the Chevy lineup: Corvette, Silverado EV, Silverado LD, Silverado HD, and Colorado. The company will donate $250 to nonprofits serving U.S. veterans for every Stars & Steel vehicle sold.
