Bluewater Technologies in Wixom, an experimental agency specializing in sensory storytelling across digital and physical platforms, is hosting the Bluewater 2025 Tech Expo on Oct. 1-2 at the College for Creative Studies in Detroit.
Geared to industry professionals, the Tech Expo’s theme this year celebrates Bluewater’s 1985 founding with a retro video game inspired twist, including pixel art, neon lights, and nostalgia woven into a future-focused AV showcase.
The two-day event will allow participants to explore the latest AV innovations, attend expert-led educational sessions, and network with industry leaders.
“Partnering with the College for Creative Studies is about engaging the next generation of creative leaders,” says Scott Schoeneberger, managing partner at Bluewater Technologies, which is celebrating its 40th anniversary. “CCS is a hub for imagination and forward thinking, and giving students exposure to events like Bluewater’s Tech Expo helps them prepare for what’s next.”
During the free event, industry professionals will learn about new technology, dive deeper into trending topics, and get hands-on with immersive experiences.
Guests can explore:
- Interactive Expo Floor featuring top brands like Creston, Samsung, Planar, Sharp, K-WAV, Epson, Panasonic, LG, and more
- Expert-led breakout sessions and panels
- Experiential activations and tech demos
- Networking opportunities with industry professionals
- Special event access to Glenlore Trails in Commerce Township on Oct. 2
- Strolling cocktail reception on Oct. 1
Event details include:
Wed., Oct. 1, 2025: 10:30am-7pm
Doors/registration opens: 10:30am
Exhibit floor opens: 11am
Educational session and panels with industry leaders: 11am-5pm
Strolling Cocktail Reception: 5pm-7pm
Thurs., Oct. 2, 2025: 8:30am-7pm
Doors/Registration Opens: 8:30am
Exhibit Floor Opens: 9am
Educational Sessions and Panels with Industry Leaders: 9am-4pm
Free Admission to Glenlore Trails Activation in Commerce Township: 5pm-7pm
Where
The College for Creative Studies
*11th Floor — A. Alfred Taubman Center
460 West Baltimore St.
Detroit, MI 48202
Cost
This is a free event for industry professionals.
*Registration is required.
Interested individuals must register in advance at https://bluewatertech.com/tech-expo-2025/.
“Tech Expo is designed to help leaders understand how tools like AI, workplace tech, and experience design can create real speed, connection, and impact,” says Schoeneberger. “Tech Expo is where curiosity meets application. It’s designed to inspire, connect, and equip professionals with real strategies for navigating the future of business and communication.”
Bluewater Technologies has more than 200 employees and a national reach. The company specializes in creating immersive and interactive brand experiences for events and permanent installations.
Integrated services range from strategic ideation, custom activations, and scenic design to production, installation, and digital content creation.
The company is active in a multiple sectors, including automotive, health care, consumer goods, and technology. Past activations include CES, the NCAA Final Four, and Essence Festival.
For more information, visit bluewatertech.com.
