The Jeep brand of Stellantis in Auburn Hills unveiled its all-new 2026 Cherokee at the Jeep 4×4 City Camp Experience in in Brooklyn, N.Y.’s historic Domino Park last week, attended by Jeep owners and fans and streamed in Times Square.
The live event included a musical performance by LL Cool J, whose lyrics “Don’t Call it a Comeback” from his track “Mama Said Knock You Out” are featured in the brand’s new 60-second “America’s Original Influencer” campaign, now live on the Jeep brand’s social media channels.
The new “America’s Original Influencer” campaign, developed in partnership with Doner, highlights the Jeep Cherokee’s 50-plus-year legacy in the SUV segment. The Jeep 4×4 City Camp experience celebrated the return of the Jeep Cherokee, with interactive installations designed to capture the spirit of each era and the Jeep Cherokee models that define it, according to the automaker.
“I’ve been driving Jeep 4x4s for years – IYKYK,” says LL Cool J. “We go way back, so it’s an honor to be part of the iconic Jeep Cherokee’s return. Our bond is built on mutual respect: style, originality and always striving for the top. Not just for ourselves, but for everyone who chooses to ride with us on this journey.”
Olivier Francois, global chief marketing officer at Stellantis, says, “As we imagined the appropriate way to celebrate the return of an American icon like the Jeep Cherokee, it only seemed fitting to join hands with LL Cool J. With this campaign, we acknowledge both LL’s influence in music and the one Jeep Cherokee has held over the past 50 years in the automotive category.”
The Jeep 4×4 City Camp takeover at Domino Square was the first-of-its-kind activation from the brand. It transported guests through the Jeep Cherokee’s history and cultural impact. It included immersive environments and heritage vehicles intended to capture the spirit of many eras of the Jeep Cherokee.
Visitors stepped into a 1970s campfire under the stars, hung out in a neon-lit 1980s garage, relived the early internet-filled bedrooms of the 1990s, and hit the road at a 2000s-inspired gas station stop, each paired with the Jeep Cherokee model that defined that era.
In Related News: Stellantis’ Chrysler brand introduced its new Pacifica Grizzly Peak concept vehicle at last weekend’s Overland Expo Mountain West in Loveland, Colo.
Chrysler officials say the vehicle builds on four decades of minivan leadership and a century of innovation to demonstrate that the adventure doesn’t have to end, even if the pavement stops.
Maximizing the interior of the Pacifica Grizzly Peak concept, third-row seats are replaced with a large cargo floor panel, ideal for tailoring the cabin for storage or sleeping.
“We’ve been following van life for years, and we know adventurers really value the versatility the Pacifica delivers,” says Chris Feuell, CEO of the Chrysler brand. “Our Chrysler design studio nailed the brief and really dove in. They lifted the suspension, added useful, functional features, including a roof-mounted Rhino-Rack Pioneer Platform rack, TYRI LED lighting and ARB retractable awning, and tailored the cabin for sleeping to create this Pacifica Grizzly Peak concept as a test bed.”
Exterior highlights include:
- Arktos matte-finish paint color with Foreshadow accents.
- Suspension lift above standard Limited AWD model of 2.75 inches in front and 2.5 inches in rear.
- Off-road 31-inch BFGoodrich KO2 all-terrain tires mounted on 18-inch Foreshadow wheels.
- Rhino-Rack Pioneer Platform roof storage rack.
- Roof-mounted auxiliary TYRI LED lighting.
- Roof-mounted ARB retractable awning.
- Baja Designs LP4 LED fog lamp pods.
- Paint protective wrap on lower-body panels.
- Mopar splash guards.
Interior highlights include:
- Limited model interior with integrated console.
- Concept cargo floor panel replaces third-row seating.
- Added second set of tie-downs behind second-row seating.
- 115-volt / 450-watt power access in rear.
- Concept color scheme – Cement Gray with Liquid Titanium accents (instrument panel, door bezels and steering wheel bezels).
- Katzkin leather seating surfaces.
- Orange seat belts.
- Sport steering wheel with unique dimple perforation and paddle shifters.
- Mopar Chrysler-branded stackable totes.
- Mopar all-weather floor mats throughout cabin.
- Newly available space saver spare tire.
- Mopar roadside first-aid kit.
