Ford Motor Co. in Dearborn introduced its redesigned F-Series Super Duty lineup of pickup trucks and chassis cabs, including more work capability and technology than its previous models.
“From F-250 pickup to the F-600 utility truck, Super Duty is the badge America’s hardest-working men and women have come to trust to get the toughest jobs done,” says Jim Farley, president and CEO of Ford.
“Super Duty customers are builders — the backbone of our communities and our economy. We poured every ounce of know-how and ingenuity we have into developing the truck of their dreams — smarter, more powerful, full of clever features and technology.”
Super Duty is the preferred choice for essential industries with more than 50 percent market share in utility, mining, construction, and emergency response vehicles, according to S&P Global Mobility.
“Super Duty is a name that is trusted to get the job done, and our customers have helped to make it the most popular commercial truck in America, bar none,” says Ted Cannis, Ford Pro CEO.
“With state-of-the-art technology, including a 5G modem connected to a powerful ecosystem of productivity-boosting software and services, the all-new Super Duty can seamlessly shift from workhorse to office of the future.”
The new Super Duty offers the broadest range of engines in the class:
- A new standard 6.8-liter V8 gas engine, targeting more low-end torque to make starting on steep grades and merging onto highways easier.
- A 7.3-liter V8 that is targeting the best gas horsepower and torque in the class thanks to improved air intake and tuning.
- A 6.7-liter Power Stroke V8 diesel that can go longer intervals between oil changes to stay on the job longer
- A new high-output 6.7-liter Power Stroke V8 diesel with a unique turbo, upgraded exhaust manifolds and unique tuning targeting the best horsepower and torque in the class
Every Super Duty features a Ford-designed and built 10-speed TorqShift automatic transmission, and every chassis cab model comes standard with a power take off connection to run added equipment, like boom lifts and plows. Four-wheel drive is now standard on XLT models and above.
Pro Power Onboard is now available for Super Duty, featuring more exportable power than any heavy-duty pickup or chassis cab. The 2.0-kilowatts of output can power a jobsite or tailgate party. Power outlets are accessible inside the truck and cargo box, or they can be mounted on chassis cabs with a special outlet installation kit.
Approximately 96 percent of heavy-duty pickup owners use their trucks to tow, and with targeted best-in-class payload and towing for every trailer type, Super Duty ensures customers can haul with confidence.
New available driver assist technologies designed to simplify the towing experience and build confidence include:
- Onboard Scales with Smart Hitch that estimates cargo weight in real time and provides guidance on trailer tongue weight distribution directly on the center touchscreen, FordPass app, or within the taillamps.
- 360-Degree trailer camera system that provides a bird’s-eye view of the trailer to make maneuvering in tight spaces easier and with virtually no blind spots.
- Blind spot information system for fifth wheel and gooseneck that can be attached to a trailer to help identify when vehicles are next to a trailer and indicate this in the side view mirrors.
- Industry-first available tailgate down camera and tailgate down reverse sensing system includes a new camera and reverse sensors in the top of the tailgate that provide visual and audible alerts when the tailgate is down to make backing up to a dock or hitching a gooseneck or fifth-wheel trailer easier than ever before.
- Pro trailer hitch assist automatically backs the truck up and aligns the conventional hitch ball to the trailer receiver.
- Trailer navigation plots routes that can be safely navigated with given trailer dimensions and weight to avoid potential issues with low bridges and tight turns.
“Our goal was to leave drivers with zero blind spots, even when towing the longest trailers,” says Andrew Kernahan, Ford Super Duty chief engineer. “Camera views provide every angle, from simulating a drone to making sure customers can see behind the truck even when the tailgate is down. Hitching and towing has never been easier.”
The 2023 Ford Super Duty is the first pickup in the U.S. with embedded 5G capability. AT&T’s high-performance 5G network can deliver faster navigation, mapping, and music downloads with higher quality than 4G.
Super Duty’s 5G modem from Qualcomm Technologies can also provide a Wi-Fi hotspot for up to 10 devices to help keep workers and families connected on the go, and support Ford Power-Up software updates while driving to keep making the truck better over time.
Super Duty small to large business owners will benefit from software tools such as Ford Pro Fleet Management Software and Ford Pro Telematics, which identify maintenance needs, vehicle locations, driver behaviors, wasted idle time and more. Super Duty customers also receive access to Ford’s 650+ Commercial Vehicle Centers, network of 300+ upfitters, and expanding fleet of 700+ Mobile Service Vans, as well as Ford Pro FinSimple, which makes vehicle leasing and purchasing easy and efficient.
Customers looking to make a statement have new STX, Sport, and Black appearance packages that offer trim, wheel, and paint combinations for more style. The new XL Off-Road Package available on F-250 or F-350 models with 4×4 single rear wheels adds rugged 33-inch tires, a raised air dam, water-fording axle vent tubes, skid plates, and an electronic locking rear differential.
The Tremor Off-Road Package includes a front-end lift and uniquely tuned suspension, a Dana front axle with limited-slip differential and axle vent tubes, 35-inch Goodyear tires, unique 18-inch wheels, Trail Control, selectable drive modes including a rock-crawl mode, and new for this year, Trail Turn Assist.
The in-cabin experience is further enhanced with:
- 8-inch center display that comes standard on the XL model; and a 12-inch display standard with higher trim levels.
- Customizable 12-inch digital instrument cluster.
- Four USB power ports and available wireless charging pad.
- Center console slot that holds a tablet upright to make using it easier when parked.
- Max recline seats that fold almost horizontal and lift the seat bottom up for a nearly flat surface to maximize comfort during downtime.
- 640-watt, eight-speaker B&O Sound System or an optional 1,080-watt, 18-speaker B&O Unleashed Sound System by Bang & Olufsen for a fully immersive audio experience.
- Alexa Built-in hands-free experience with complimentary connectivity to Alexa for up to three years.
The vehicle will be available in XL, XLT, Lariat, King Ranch, Platinum, and Limited trims. The 2023 Ford F-Series Super Duty is assembled at Kentucky Truck Plant in Louisville, Ken., and Ohio Assembly Plant in Avon Lake, Ohio. The all-new Ford F-Series Super Duty goes on sale in early 2023 with some features and trim series available starting in spring 2023.
In related new, Ford is investing $700 million in new investment and creating 500 additional hourly manufacturing jobs in Kentucky to support new vehicle production.
The new investment in Kentucky — part of the company’s Ford+ plan for growth and value-creation — will support an all-new F-Series Super Duty pickup built at Ford’s Kentucky Truck plant in Louisville.
“Ford is America’s number one employer of hourly autoworkers, and our workforce in Kentucky makes some of the country’s most popular vehicles, including the F-Series Super Duty for both retail and Ford Pro commercial customers,” says Kumar Galhotra, president of Ford Blue. “Ford has been growing in Kentucky since the days of the Model T, and we are continuing to invest in the Bluegrass State to produce great vehicles that our customers love and depend on.”
Ford is the top assembler of vehicles in America and the F-Series pickup franchise alone generated nearly $40 billion in revenue last year. F-Series Super Duty on its own generates more revenue than major companies such as Southwest Airlines, Marriott International, or Nordstrom.
“The partnership between Kentucky and Ford goes back more than a century and is only becoming stronger. Today’s announcement is one of the largest investments ever in Jefferson County and will create hundreds of great jobs, including building the 2023 Ford F-Series Super Duty Truck,” says Kentucky Gov. Andy Beshear.
“Together with last year’s record-shattering electric vehicle battery plant announcement, Ford is building its future here in the commonwealth. We couldn’t be more proud and look forward to many more decades of success for this iconic American company here in Kentucky.”
Ford employs more than 12,000 people in Kentucky and supports nearly 120,000 direct and indirect jobs in the state and a state GDP contribution of $11.8 billion.
“UAW Local 862 members are proud to be a part of the F-Series Super Duty’s success both today and tomorrow,” says Ray Curry, president of the UAW. “We celebrate this $700 million investment into Ford’s Kentucky Truck Plant, as it shows that UAW members continue to play an important role in Ford’s future.”
Ford is expanding its presence in Kentucky with the BlueOval SK Battery Park, a new, $5.8 billion, 1,500-acre battery manufacturing complex powering next-generation electric Ford and Lincoln vehicles. The joint venture with SK On will create about 5,000 new jobs.