Tina Glickman and Ryan VanElslander have joined Wisely, a restaurant engagement platform based in Ann Arbor, in high-level roles. Wisely provides waitlist and reservation support, table and order management, marketing automation, and guest sentiment tools for the restaurants.
In her newly created role as head of partnerships, Glickman will lead growth and partnership initiatives for Wisely, support product value enhancements, and expand the company’s integration and partner ecosystem.
Glickman, with more than 10 years of business development and partnership experience, joins Wisely from BentoBox, where she was senior director of partnerships. She oversaw the development of new partnerships with Coca Cola, DoorDash, Google, Stripe and Toast, while bettering relationships with US Foods and Square. She previously led partnership development and started the first inside sales team at Gust Inc. and built private banking partnerships within the Wealth Management division at Credit Suisse.
“The caliber of talent, passion, and work ethic I’ve seen from each team member, as well as the diversity of background and experience within Wisely, is inspiring,” says Glickman. “Functioning as a force multiplier for their continued growth will be a privilege. I’m excited for the opportunity to continue supporting the restaurant industry — this time, helping restaurants improve their customer relationships, marketing strategy, and overall business success.”
As vice president of sales, VanElslander will lead all company sales efforts and new relationship cultivation across the restaurant. He comes to Wisely with more than 16 years of sales and management experience and most recently served as regional sales director at Zenefits, where he oversaw small and midsize business and mid-market customer relationship development.
VanElslander previously held roles in sales at FindLaw, a Thomson Reuters Business; Better Business Planning Inc.; and Paychex, Inc. He is also a former small-business owner and served in fast-casual and fine dining as well as nightclubs for nine years.
“I could not be more thrilled to join the Wisely team and firmly believe there was no better time,” says VanElslander. “Wisely has formed an incredible, smart, and talented team of some of restaurant tech’s finest. They have also done an impressive job building the brand and product-market fit. That being said, they are just scratching the surface. The company is a rocket ship set to take off.”
Wisely aims to empower restaurant partners through integrated systems that provide actionable insights. The goal is to use data and feedback to find ways to provide a better guest experience, gain more loyal guests, and increase revenue.
The new hires come as Wisely experiences a year of incredible growth, says Wisely CEO and co-founder Mike Vichich. He says the company is excited to have the two hires as they expand their market reach.
“Restaurants understand, now more than ever, the importance of better knowing their customers and the adoption of technology to support their efforts to that end is continuing to accelerate,” Vichich says. “We welcome Tina and Ryan to the team and look forward to an exciting year for Wisely and the industry as a whole.”