Stellantis Names Rajoielle Register as Senior Vice President of Marketing

Stellantis North America in Auburn Hills has hired Rajoielle (Raj) Register as senior vice president, regional marketing, effective immediately.
64
Rajoielle Register // Photo courtesy of Stellantis

Stellantis North America in Auburn Hills has hired Rajoielle (Raj) Register as senior vice president, regional marketing, effective immediately.

Register will be responsible for the company’s North American marketing, media, and analytics efforts in support of the automotive company’s iconic brand portfolio, which includes Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, and Ram. As part of a department restructure aligned with Register’s new role, the company has made the decision to combine marketing, social and digital media, website, analytics, and paid media operations, allowing for centralized decision-making in support of a results-driven culture.

“Raj joins us at an exciting time in our transformation, most importantly, as we introduce a host of electric vehicles to the U.S. market,” says Carlos Zarlenga, CEO of Stellantis North America. “Her marketing experience in a dynamic, global organization coupled with the positions she’s held to support the shift to electrification will allow her to hit the ground running, creating strategies that showcase and celebrate the strength of our brands and products.”

Register joins Stellantis from Sysco Corp. where she served as vice president and chief marketing officer. Prior to that, she held a series of roles with increasing responsibility at Ford Motor Co. where she was head of U.S. battery electric vehicle marketing, head of global brand and experiences, and served in product development, sales, service and engineering.