Crystal Mountain, a four-season resort destination located in Thompsonville (south of Traverse City), announced John Melcher has been named its CEO.
“It is an honor to lead Crystal Mountain and continue building upon our legacy of reimagining the mountain and resort experience for our team, our guests and our property owners,” says Melcher. “I’m excited about the incredible growth opportunities ahead for Crystal Mountain because we are all committed to making this family-owned, family-centric resort the best in the Midwest.”
He will replace Jim MacInnes, who will step back from day-to-day involvement with the resort to focus on long-term strategy involving leadership development, capital allocation, real estate, and other project development.
“We have so far successfully navigated the most challenging period in our history, and John has led the charge,” says MacInnes. “His tremendous enthusiasm for the long-term vitality of Crystal Mountain and his commitment to excellence makes him an outstanding leader for the future of Crystal.”
As CEO, Melcher will oversee all Crystal Mountain operations, working alongside resort president Chris MacInnes and the executive leadership team. Prior to his role as the resort’s COO, he worked for more than two decades with Fifth Third Bank.
He earned his bachelor’s degree from Denison University and an MBA from the Weatherhead School of Management at Case Western Reserve University.