Jacobs Media Tech Study Shows iPhone Owners Most Loyal to Their Smartphones


SOUTHFIELD, June 9, 2011 /PRNewswire/ — A web-based survey – the seventh in a series – conducted among radio listeners in the U.S. and Canada reveals there are significant differences in loyalty and satisfaction based on the brand of smartphone owned. And smartphone owners are increasingly using other gadgets less often – notably digital cameras, camcorders, and even PCs and laptops. Jacobs Media’s Techsurvey 7 reveals that consumers are increasingly using mobile and social media tools to communicate with friends, family and their favorite radio stations.

“Techsurvey 7 provides a road map for the trajectory of media and technology,” says Jacobs Media President Fred Jacobs. “We’re witnessing the impact and opportunities that are created for radio stations and all media, thanks to email clubs, mobile apps, and social media.”

Some of the key findings from the study include:

  • Smartphone growth is meteoric – and the specific platform says a great deal about loyalty, satisfaction, and app downloading activity. Owning a smartphone is a key difference-maker in cell phone usage. In every area – excluding talking – smartphone owners engage in more activities, from web surfing, photo taking and sharing, streaming, to email.
  • iPhone has the most brand loyalty, with Android not far behind. Current owners of these brands say they’ll stick with them for their next smartphone purchase, but BlackBerry owners are more likely to be considering other brands.
  • Email is most used as the first digital contact point of the day, but Facebook is coming on strong. And while computers are still the first gadgets used, smartphones are rapidly rising as the gadget of choice.

For an infographic of some key findings of the study, please click here.

Techsurvey 7 was conducted from late March through mid-April, 2011, utilizing the listener databases and social media pages of 70 Rock, Classic Rock, Alternative, and Triple A formatted radio stations in the U.S. and Canada. The study is comprised of 20,783 respondents. Techsurvey 7 is a web-based survey, and cannot replicate all radio listeners. As with all Internet-based research studies of this kind, the results reflect only those who chose to participate in the survey, and do not necessarily represent the views of all radio listeners.