Detroit-based Henry Ford Health System has selected Heather Geisler as its next senior vice president and chief marketing, communications, and experience officer.
Effective Sept. 1, Geisler leads brand strategy and customer experience for the system, which includes six hospitals, a health plan, and more than 250 additional facilities including medical centers, walk-in and urgent care clinics, pharmacy, eye care centers, and other health care retail.
“There has never been a more critical time for organizations like Henry Ford to build stronger connections to our patients and members,” says Wright Lassiter III, president and CEO of Henry Ford Health System. “Heather is a gifted strategist and transformative leader. Her unique experience and passion for customer engagement will position us well to make an even greater impact on the communities we serve through a unified mission, unparalleled customer experience, and the innovative care for which Henry Ford has always been known.”
Before joining Henry Ford, Geisler worked at Hyatt Hotels Corp., where she served as senior vice president of global brands. Her responsibilities included leading global marketing, positioning and growth of Hyatt’s full and select service brands portfolio. She also led a multi-disciplinary team in the development and execution of cross-functional brand-led strategies to drive revenue, preference, and differentiation.
Geisler has also served as vice president of brand marketing at MSNBC. She created integrated consumer brand experience programs and advertising campaigns that developed brand positioning and growth strategy.
“I am thrilled to be joining such a storied, mission driven organization like Henry Ford,” says Geisler. “As a health care provider deeply rooted in our community, we understand the sacred honor we have to meet our customers’ unique health and wellness needs. That commitment goes far beyond a transactional relationship. It means truly coming alongside our customers and their communities as a safe, trusted voice and partner throughout their entire health care journey.”
Geisler is a graduate of the University of Iowa and completed the Punch Sulzberger Fellowship Program at Columbia University’s Graduate School of Journalism. She has spent more than 15 years at agencies in both New York and Washington, D.C. where she gained experience in advertising, branding, and marketing campaigns for major corporate and nonprofit clients.