Unite Digital, a digital marketing company focused on OEM certified dealer digital programs, lead optimization, online-offline retail integration, and customer retention and loyalty strategies based in Bloomfield Hills, announced Ron Len as executive vice president of technology.
In his new role, he will lead technology strategy for Unite Digital products and services, including developing and expanding Unite’s Digital Deal Jacket, a product that enables complete end-to-end online vehicle purchases.
“Ron’s expertise in technology and IT is unparalleled in our field, and we are thrilled he and these other key additions are joining our growing technology team. Together, they will add to our momentum and ability to launch exciting new products and technology innovations,” says Fadi Aoude, COO and CTO of Unite Digital.
“Our goal is to create seamless consumer experiences that unite and differentiate manufacturers and their distribution network, bringing them into the modern age of buying and selling, wherever customers are.”
Len was previously vice president of technology at FordDirect. In this role, he was responsible for infrastructure management, IT operations management, Ford of Canada’s Dealer Digital Direct program, and a suite of dealer inventory applications including inventory management solutions, dealer-to-dealer trade tools, data syndication and window stickers.
He holds bachelor’s degrees in electrical engineering and engineering mathematics from the University of Michigan-Dearborn.
In addition to Len, the company announced eight other hires:
- Patrick Baldwin, software engineer
- Clayton Cox, software engineer
- Sandra Delgado, software developer
- Priyash Kafle, software developer
- Jeremy Miller, software engineer
- Amanda Morang, software developer
- Amy Pennybacker, project manager
- Tim Scogin, senior software engineer