OneMagnify, a technology and analytics-driven digital performance marketing solutions company in Detroit backed by private equity firm Crestview Partners, named Bill Neblock as its new chief financial officer.
In this role, Neblock will work with Mark Petroff, CEO of OneMagnify, and the rest of the company’s leadership team to help drive its acquisition growth strategy.
Neblock brings extensive experience in finance and operations management in the technology, digital marketing, and business services sectors. He has helped navigate both start-ups and multi-billion-dollar global organizations.
OneMagnify works with clients across a range of industrial and consumer end markets. The company partners with clients to design, implement, and manage marketing and communications strategies, using analytical and predictive data models that provide date to develop individually targeted marketing efforts aimed at creating higher levels of sales conversion.
OneMagnify has completed two acquisitions since Crestview’s investment in 2022.
Neblock joins the company with more than 25 years of experience, including nearly 15 in CFO roles at leading digital and technology-driven marketing services companies. He most recently served as CFO at MarketCast in California and prior to that held financial leadership roles at Omnicom Media Group in New York City.
“I am thrilled to be joining the OneMagnify team at such an exciting time for the company and the industry at-large,” says Neblock. “What truly excites me about OneMagnify is their proactive response to the industry’s demand for more data-driven, value-generating, and service-centric marketing solutions. OneMagnify’s unique blend of world-class service capabilities and the transformative power of a visionary capital partnership with Crestview Partners sets the company apart.”
