Startup Spotlight: The LéLé App

The LéLé app was founded and developed in Petoskey in August 2026 by Amanda Moffett to help women organize their lives.
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The LéLé app was founded and developed in Petoskey in August 2026 by Amanda Moffett to help women organize their lives. // Photo courtesy of LéLé

The LéLé app was founded and developed in Petoskey in August 2026 by Amanda Moffett to help women organize their lives.

“LéLé is a personal assistant app for women who are tired of being the person who has to remember everything,” Moffett says. “A woman can talk to LéLé naturally, in the same scattered way thoughts arrive, and it helps turn those thoughts into organized tasks, plans, projects, and clear next steps.”

According to Moffett, she developed the app because, as a mother of three and a business owner, she was “carrying far too much in my head.” She needed a personal assistant to which she could simply talk to.

“Women don’t need another place to store a longer to-do list,” she says. “They need help carrying the thinking behind the list — what needs to happen, when it matters, what comes next, and what can be handled for them.”

Her vision for LéLé, she says, is to become the trusted place a woman can bring her whole life to stay organized and moving forward — work, home, family, goals, and everything in between.

“Success for me is not just measured in downloads,” she says. “It’s a woman closing the app and feeling lighter than she did before she opened it.”

Name: The LéLé App

Address: 3110 Leeward Dr., Petoskey

Email: hello@theleleapp.com

Website: theleleapp.com

Phone Number: 231-881-0863

Category: Technology

Founded: August 2026

Founder: Amanda Moffett

Number of Employees: 1

Most Recent Annual Revenue: NA

Video Link: NA

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