Brkthru is a digital media buying agency in Southfield, founded by Andrew Sklerov and Jeff Hastedt in 2017 to address a gap in the market, giving small and mid-sized agencies access to the media buying power, technology, and support typically reserved for larger players.
Brkthru helps agencies and brands plan, buy, optimize, and measure digital media campaigns across channels including programmatic, paid social, search, display, streaming video, CTV, streaming audio, and digital out-of-home.
The company is built around a service-first model, helping clients navigate an increasingly complex digital media landscape with strategy, execution, transparency, and a human touch.
Today, the company supports more than 1,000 brands and agencies nationwide, using a three-pillar growth strategy that spans new business, organic expansion, and a structured M&A acquisition program.
“We started Brkthru because we believed digital media needed a better service model,” Hastedt says. “Too often, agencies and brands were being told no because a campaign was too small, too complex, too fast-moving, or didn’t fit neatly into a platform box.
“Brkthru was built to say yes, solve problems, and give clients access to the strategy, technology, and hands-on support they need to make digital media work. As we look ahead, our focus is on continuing to grow intentionally, expanding our capabilities across media and data while staying true to the service-first approach that got us here.”
In April, Brkthru acquired Gigawatt, a Milwaukee-based programmatic media partner for agencies and brands, with a shared philosophy around bridging strategy, technology, and human insight. This marked the first acquisition for Brkthru as part of its continued growth strategy.
Name: Brkthru
Address: 26261 Evergreen Road, Ste. 135, Southfield
Email: jeff@brkthru.com
Website: brkthru.com/
Phone Number: 248-270-7782
Category: Media Buying Services
Founded: 2017
Founders: Andrew Sklerov and Jeff Hastedt
Number of Employees: NA
Most Recent Annual Revenue: NA
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