Ford Motor Co. in Dearborn has announced it will sponsor the Woodward Dream Cruise, which will roll Saturday, Aug. 21. The automaker has been the main sponsor of the cruise for four years, replacing Chevrolet.
The Woodward Dream Cruise is the world’s largest one-day automotive event, drawing 1.5 million people and 40,000 classic cars each year from around the globe.
The 1966 Ford Bronco will be the featured heritage vehicle at this year’s celebration. The vehicle debuted in August of 1965 and was dubbed G.O.A.T. (goes over all terrain) internally due to its ability to conquer almost all off-road situations. The first-generation of the vehicle was built from 1966 to 1977.
In addition to the new and old Bronco models, Ford will display other recent debuts, including the 2021 Mustang Mach-E GT all-electric SUV, the 2022 Ford F-150 Lightning, and the recently revealed Ford Maverick compact pickup truck, America’s first standard full-hybrid pickup.
“Once again, Ford Motor Co. is stepping up to lead Woodward Dream Cruise, and we look forward to returning and elevating our annual tradition that puts metro Detroit’s automotive scene and culture in the international spotlight,” says Tony Michaels, executive director of the Woodward Dream Cruise. “Ford has consistently helped to make the cruise stronger, more engaging, more culturally relevant, and more valuable to the Detroit region, and we are incredibly grateful for that.”
Ford and Woodward Avenue have been connected since they both formed, with Henry Ford developing and producing the first Model Ts at the Ford Piquette Avenue Plant just off Woodward, which would go on to become the first paved road in the country.
Initially started as a small fundraiser to raise money for a soccer field in Ferndale, the Woodward Dream Cruise was started in August 1995 by a group of volunteers who looked to relive and recreate the nostalgic heydays of the 50s and 60s. That year, 250,000 people participated — nearly 10 times the number expected.