WirelessCar Establishes U.S. Headquarters in Southfield

WirelessCar, a provider of digital vehicle services for connected cars based in Sweden, today announced it is opening a new U.S. headquarters in Southfield to better service its OEM partners in the country and acquire top talent.
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WirelessCar, a leader of connected car data services, announced it is opening a U.S. headquarters in Detroit. // Stock Photo
WirelessCar, a leader of connected car data services, announced it is opening a U.S. headquarters in Southfield. // Stock Photo

WirelessCar, a provider of digital vehicle services for connected cars based in Sweden, today announced it is opening a new U.S. headquarters in Southfield to better service its OEM partners in the country and acquire top talent.

“Today’s announcement further demonstrates our commitment to our customers,” says Martin Rosell, CEO of WirelessCar. “Expanding our presence in Detroit supports our business growth strategy and helps us to establish a larger footprint in the U.S. to further grow and develop strategic relationships within the automotive industry.”

The new 7,300-square-foot office will be a permanent space for 40 employees, situated on the top floor of the Oakland Commons building in Southfield. The expanded facility will allow the company to continue its rapid growth — it plans to double its headcount in the U.S. over the next 18 to 24 months.

The office will be led by Greg Geiselhart, vice president of Americas, who has more than 20 years of expertise in sales of automotive vehicle platforms with a specialty in software solutions.

“OEMs today are navigating the challenge-filled transition to software-defined vehicles, whether the requirement is to build an automotive business intelligence cloud or to upfit an existing vehicle lineup with new services,” says Geiselhart.

“Detroit provides the right environment for WirelessCar to work closely with our OEMs and stakeholders to align on business goals and quickly adjust to automakers’ specific requirements, leveraging the full value of digital services across the entire spectrum of in-car connectivity.”

Over the last 20 years WirelessCar has worked with Volkswagen Group, Jaguar Land Rover, Daimler, Nissan, BMW, Subaru, and Volvo Group.

Its car data operations span more than 8 million connected cars worldwide in more than 85 countries with the goal of delivering vehicle services to 100 million or more cars by 2025. Among its successes are Volvo On Call safety, security, and convenience services, which have been implemented in Volvo Cars in more than 55 markets.

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