Waymark, an AI video creation technology company in Detroit, and DansAds, a provider of self-serve advertising automation technology in Sweden, have formed a partnership designed to provide global publishers and media owners with a fully automated, white-labeled, self-serve advertising infrastructure.
Waymark uses multiple generative AI models to create professional, ready-to-air commercials in minutes with nothing more than a website URL. During 2023, its platform has been deployed across U.S. and international broadcast, cable, CTV, and radio networks including FOX TV stations, Spectrum Reach, Gray Television, and Nine in Australia.
DanAds’ self-serve advertising infrastructure includes automated media planning, billing, reconciliation, and proposal automation, eliminating the need for manual processes. The company provides end customers with the power of precise targeting designed to unlock the full potential of user data monetization.
DansAds’ global media client list includes TripAdvisor, SoundCloud, Bloomberg, Zillow, Hearst, and Dow Jones.
Within this partnership, DanAds is incorporating Waymark’s AI system into its self-serve advertising platform as a plugin, allowing media firms the option to offer instantly generated, engaging commercials to advertisers as part of their campaign booking process.
This all-in-one self-serve model should help cut out costly resources and opens a top-tier promotional channel to millions of businesses with a new level of convenience and flexibility.
“With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media,” says Alex Perky-Stern, CEO of Waymark. “Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the ‘upload’ button into a ‘create’ experience that activates and delight potential advertisers who want to get their product on air.”
