Visteon Corp. in Van Buren Township, a global supplier of automotive cockpit electronics and connected car solutions, and FUTURUS, a China-based innovator in the Head-Up Display (HUD) and Augmented Reality (AR) industry, have partnered to co-develop advanced HUD systems for global automakers.
The collaboration is intended to focus on developing next-generation AR HUD, windshield HUD, and panoramic HUD systems that seamlessly project real-time driving data, Advanced Driver-Assistance System (ADAS) alerts directly into the driver’s line of sight and onto the road ahead.
“This partnership reflects our shared vision of smarter, safer, and seamlessly connected mobility,” says Francis Kim, vice president of global sales and commercial excellence. “Augmented reality HUDs are central to the future of connected mobility, and together with FUTURUS, we’re ready to lead that transformation.”
By combining Visteon’s cockpit electronics expertise and FUTURUS’s optical innovation, panoramic AR display, and computing technologies, the partnership aims to further elevate and redefine the in-cabin experience.
“Visteon’s global reach and deep industry understanding make them an ideal partner,” says Xu Junfeng, founder and CEO of FUTURUS. “We’re confident this collaboration will not only deliver breakthrough HUD and AR solutions for the global market but also accelerate the commercialization of cutting-edge AR technologies in the global automotive industry.”
