The Roof Resource in Macomb Township today announced the expansion of its service territories to include the entire state of Florida.
The company, founded in 2020, states its virtual concierge platform combines the convenience of online shopping at cost with a preferred network of leading local roofing and installation companies to deliver significant savings, transparency, and top-tier roofing solutions for homeowners.
The innovative approach simplifies the entire roof replacement process, providing homeowners with a more affordable, professional, and stress-free experience from start to finish.
“We’re excited to unveil a roof replacement service in Florida that places homeowner needs at the forefront, offering an unparalleled customer experience, top-tier materials, and pricing that is truly at cost,” says Michael Harvey, founder and CEO of The Roof Resource.
The company states homeowners can receive an estimate within 24 hours among a host of options, including a diverse range of the latest styles, colors, designers, and popular shingles.
The Roof Resource is also dedicated to complete transparency, providing homeowners with a detailed breakdown of every expense associated with their project. All of the company’s installation partners are insured, licensed, and thoroughly vetted.
With the new service area in Florida, The Roof Resource states it is becoming one of the fastest-growing roofing companies in the country. The statewide Florida announcement comes less than a year after debuting its national home-based franchise program that completely sold out its territories in southeastern Michigan and added a branch in Denver.
The Roof Resource of Florida is owned by Graham Ritter and Bartley Debrow, who purchased the rights to all 46 service units in the state. Ritter is a licensed 23-year roofing and restoration professional, who also owns three Roof Resource franchise territories in Michigan.
Ritter and Debrow are planning to begin offering affordable roof replacement services for Florida homeowners on March 1, 2024, first in the Fort Myers/Naples area, with expansion plans to the Greater Tampa area in June 2024.
For more information, visit theroofresource.com.
