The Taiwan Excellence Pavilion will introduce 10 leading Taiwanese brands to attendees of Automotive USA 2024 on Oct. 22-23 at Huntington Place in Detroit.
This year’s theme “Accelerating Progress: Forging the New Automotive Era through Technology and Partnerships,” is designed to draw interest and discussion with automotive OEM leaders and potential partners.
Beginning the week on Monday, Oct. 21, executives from five of 10 leading Taiwanese brands will participate in a VIP breaking news day, give presentations, and take part in roundtable discussions with automotive leadership, media, and guests at an Executive Forum from 10 a.m. to 2 p.m. in LaSalle A and B, Level 5, of the Detroit Marriott in the Renaissance Center.
Mingya Lin, director of the Economic Division of the Taipei Economic and Cultural Office (TECO) in Chicago, will deliver opening remarks at the Executive Forum.
Presenters will include Matt Ke, president of AUO America; Franco Lai, general manager of the automotive business unit at Pegatron; Anthony Le, vice president of marketing at Macronix America; Sebastien Jean, chief technology officer of Phison; and Paul Wu, CEO of Carota.
Topics will focus on helping automakers keep pace with the advancement, integration, and burgeoning growth of human-machine interface, AI, autonomous systems, over-the-air (OTA) technology, and cybersecurity.
To attend the Executive Forum, Automotive USA 2024 attendees and media are encouraged to RSVP in advance.
The Taiwan Excellence Pavilion will be open to media and show attendees from 8 a.m. to 5 p.m. on Oct. 22-23 in Booth No. 23 in the Atrium at Huntington Place in Detroit.
In addition to the five brands presented at the Executive Forum, the Taiwan Excellence Pavilion will also feature Pegatron, manufacturer of customized car entertainment systems; CUB Elecparts Inc., manufacturer of electrical and electronic parts to OEM and aftermarket; Foxtron Vehicle Technologies Co., Ltd, an electric vehicle (EV) joint venture; Delta, a global provider of power and thermal management solutions; and oToBrite, a leading provider of vision-AI, advanced drive assistance systems (ADAS) and autonomous driving solutions.
The Taiwan Excellence Pavilion at Automotive USA 2024 is organized by the Taiwan International Trade Association (TITA) and the Taiwan External Trade Development Council (TAITRA).
For more information, visit TaiwanExcellenceAutoUSA.org.
