Los Angeles-based Pabst Brewing Co. will celebrate the 240-year legacy of Detroit’s Stroh’s beer by returning to the can’s classic design and vintage family moniker logo of the brand’s pioneer and brewmeister, Bernhard Stroh.
A German, Bernhard Stroh first arrived in Detroit in 1850 with his family brewing recipes. By the turn of 1900, Stroh’s had become the largest beer producer in the city.
“We are returning Stroh’s back to the 1987 packaging with some minor updates to bring the packaging to life and we could not be more excited about it,” says Adam Powers, associate marketing manager for Stroh’s beer.
“Detroit has so much love for this beer and most locals say ‘Strohs is spoken here.’ In celebration of over 240 years of rich brewing history we return Stroh’s for the first time to draft. Cheers to the years ahead so crack open a Stroh’s beer and celebrate with friends and family.”
In addition to the package change, Stroh’s will be releasing a limited-edition t-shirt with Detroit artist Shingo Brown from Hard Gallery that will be available on Stroh’s Beer website. By following Stroh’s Beer on social media, consumers will be able to receive more information regarding upcoming events and activations.
The company also announced that after nearly two decades, Stroh’s will make a return to draft kegs in Michigan and the Midwest. Using traditional grains and high-quality hops, the beverage offers a velvety caramel malt finish for a light-bodied lager at 4.5 percent ABV.
Stroh’s, brewed in Milwaukee, will be available this summer in 12-ounce bottles, 12-ounce cans and half BBL Kegs across Michigan and the Midwest. Also, Stroh’s Light will be available across Michigan and the Midwest in 12-ounce cans.