Stellantis in Auburn Hills has named Bob Broderdorf head of its Jeep brand in North America, effective immediately.
Previously, Broderdorf was senior vice president of Ram brand operations and prior to that he was head of Dodge sales operations, a position he held since 2021.
In a related move, Bill Peffer will assume the leadership role for North America network development where he will be responsible for the company’s dealer network across the region, which includes Alfa Romeo, Chrysler, Dodge, FIAT, Jeep, and Ram sales outlets, as well as Mopar products. The move is effective Oct. 1.
Peffer replaces Phil Langley who has announced his decision to retire from the company. Langley will stay on until the end of the year to ensure a smooth transition for the dealer network and support the region through various special projects.
“Today’s moves align with our focus on optimizing operations here in the region and preparing for our future,” says Carlos Zarlenga, COO of Stellantis North America. “Bob’s diverse experiences in field sales, brand management, marketing strategy and product development will be critical as the Jeep brand launches its electrified portfolio over the next several years. And with his exceptional combination of retail automotive experience and leadership roles at both domestic and import OEMs, Bill will help us raise the bar as we work together with our dealer network to write the next chapter in our transformation.
“I also want to congratulate and thank Phil for his 40-plus years with the company, all of which have been in providing outstanding leadership and the highest level of dedication and service to the company and our dealers across the country,” Zarlenga says.
