New vehicles mean new marketing campaigns and offerings for three Stellantis of Auburn Hills models hitting dealerships this fall.
Stellantis has launched new campaigns to market the Jeep Grand Cherokee, the Grand Cherokee 4xe, and the Dodge Hornet R/T as well as offering exclusive upfit packages for the new 2024 Jeep Gladiator.
Jeep brand’s campaign is called “Dents,” and has been launched across television, social media, and digital media channels. The fully integrated brand campaign will be broadcast with a 30-second television spot and on the brand’s YouTube channel with a 60-second spot.
“’Dents’ follows our Grand Cherokee through the various stages of its family’s life, making meaningful memories through the dents and scratches it receives over the years,” says Marissa Hunter, senior vice president, Stellantis North America. “For our owners, their Jeep Grand Cherokee is much more than a mode of transportation, it is a member of their family playing a pivotal role in their own life journey. This emotional connection has been built and fortified over decades and now with the expanded lineup, we truly have something for everyone.”
“Since 1992 the Jeep Grand Cherokee has been enabling adventures,” says Jim Morrison, senior vice president and head of Jeep brand North America. “Available now for 2024 model year in two-row Grand Cherokee, three-row Grand Cherokee L, and the electrified Grand Cherokee 4xe plug-in hybrid, adventures of all kinds will continue providing long lasting memories.”
The idea of passing on the keys will be further celebrated as the campaign release date was strategically aligned with young, eager college students packing up and heading back to school now, many of whom will take the wheel of their family car when embarking on their own new adventures, where more meaningful memories are sure to be made.
“Dents” was created by the Jeep brand in partnership with Chicago-based agency, Highdive. To see the first commercial on YouTube, visit here.
Dodge’s campaign of the all-new hybrid-electric 2024 Hornet R/is called “A New Breed.” The campaign was launched across the Dodge brand’s social media channels with a 60-second spot, while a 30-second spot will run across broadcast and digital media.
“The new addition of the Dodge Hornet R/T to the Brotherhood of Muscle is a first step in how the Dodge brand will transition to the future, biasing electrification for performance and fun, not compliance ” says Tim Kuniskis, CEO of the Dodge brand for Stellantis.
“Introducing any new member to the pack can sometimes bring some trepidation, but with looks, feel and performance that are pure Dodge, the Hornet R/T fits right into our family. With 288 horsepower and 383 lb.-ft. of torque, the Hornet R/T can reach 0-60 in just 5.6 seconds, making it the quickest and most powerful utility vehicle in the segment.”
To see a one-minute version of the commercial on YouTube, visit here.
Stellantis also is offering three upfit packages for the all-new Jeep Gladiator pickup truck, which was unveiled on Sept. 13 at the Detroit Auto Show in downtown Detroit.
Customers can place AEV upfit orders for the 2024 Gladiator through their local Jeep dealer this month. Vehicles will ship directly from the Toledo Assembly Complex to AEV for upfit, then to the customer’s dealer of choice.
“The dealer orderable AEV upfit packages for the new 2024 Jeep Gladiator give Jeep truck owners even more capability and customization choices,” says Morrison. “This selection of upfit packages for the 2024 Gladiator gives our passionate off-road enthusiasts the option to pick the upfit package that best suits their off-roading adventures.”
Available on Gladiator Sport, Willys, Mojave, and Rubicon, AEV upfits come in three levels: Upcountry, Upcountry+ and Level II. These exclusive upfit packages, led by the Level II, increase the capability of Gladiators. Level II specifications are 16 inches of ground clearance, 36 inches of water fording, 57-degree approach angle, 26-degree breakover angle, and 34-degree departure angle.
Upcountry specifications are 15 inches of ground clearance, 35 inches of water fording, 47-degree approach angle, 25-degree breakover angle, and 33-degree departure angle.
AEV Upcountry upfit (available on Sport, Willys, Mojave and Rubicon) include AEV 2.0-inch suspension kit, AEV jack base, AEV ProCal, AEV Pintler wheels, 35-inch BFGoodrich All-Terrain T/A KO2 tires, JPP/Mopar flare extensions, and an AEV plaque.
AEV Upcountry+ upfit (available on Sport, Willys, Mojave, and Rubicon) include AEV EX front bumper, AEV non-winch cover plate, AEV 2.0-inch suspension kit, AEV jack base, AEV ProCal, AEV Pintler wheels, 35-inch BFGoodrich All-Terrain T/A KO2 tires, JPP/Mopar flare extensions, AEV plaque, and an AEV tailgate badge.
AEV Level II Rubicon upfit (available on Rubicon) include AEV EX front bumper, AEV front skid plate, AEV 7000 series lights, Warn Zeon 10-S winch, AEV trail camera relocation kit, AEV 2.5-inch DualSport suspension with Bilstein 5100 shocks, Upgraded steering stabilizer, AEV jack base, AEV ProCal, 37-inch BFGoodrich All-Terrain T/A KO2 tires, AEV Savegre II wheels, JPP/Mopar flare extensions, AEV plaque, and AEV Level II badging.
