Southfield-based Belle Tire and Synchrony, a financial institution in Connecticut, today announced a new multi-year partnership to create a private-label credit card for Belle Tire customers.
Synchrony’s collaboration with 1stMILE, Belle Tire’s integrated payment provider, will offer financing options across all Belle Tire locations.
The Belle Tire private label credit card, part of the Synchrony Car Care network, will provide Belle Tire customers with access to flexible financing options for a wide range of automotive products and services. Cardholders can take advantage of six months of promotional financing on purchases of $199 or more, and 12 months of promotional financing on purchases of $1,000 or more.
Additionally, the Synchrony Car Care credit card can be used not only at Belle Tire locations but also at more than 1 million gas stations, auto parts retailers, and service locations nationwide.
Belle Tire customers can apply for Synchrony financing through multiple channels, including in-store pin pads, QR codes, text-to-apply options, and on BelleTire.com, using Synchrony’s prequalification and digital application solutions.
“At Belle Tire, we’re always looking for ways to provide our customers with the best possible experience, and this partnership with Synchrony allows us to offer even more financial flexibility,” says Don Barnes III, president of Belle Tire. “With Synchrony’s proven expertise in consumer financing, our automotive customers will have greater access to convenient payment options, making it easier to keep their vehicles safe and road ready.”
According to Synchrony, its car care network offers a “comprehensive” solution for managing automotive expenses — including routine maintenance, unexpected repairs, parking, and car rentals — at more than a 1 million locations nationwide.
“Our partnership with Belle Tire reflects Synchrony’s commitment to providing seamless and accessible financing solutions for consumers managing essential automotive expenses,” says Curtis Howse, executive vice president and CEO of the Synchrony Home and Auto platform. “By integrating our financing tools with Belle Tire’s trusted services, we’re helping customers navigate both routine and unexpected vehicle costs with confidence and ease.”
Founded in 1922, Belle Tire has grown to nearly 200 locations across the Midwest, offering tires, wheels, maintenance, and repair services.
