SaveOn, a Troy-based marketing company, has created opportunity during the COVID-19 pandemic by acquiring a business in Chicago and merging with one in south Florida.
Already a fixture in the Detroit, Grand Rapids, Chicago, and Minneapolis/St. Paul markets with digital marketing services, print coupons, and mailers, SaveOn acquired Trader Magazine, also in Chicago in June and, more recently, merged with Home Pros Guide in Davie, Fla., north of Miami.
Adding the Chicago property increases SaveOn’s reach by 240,000 homes in the Chicagoland suburbs. The south Florida deal adds 1 million homes to SaveOn’s rolls.
“We’ve been very blessed at SaveOn to have kept employees working throughout the pandemic and to be able to take on new business ventures,” says Heather Uballe, president and CEO of SaveOn. “We never take a day for granted. We will continue to share our success by giving back to the communities we love and that have supported and built us up over the years.”
The company — which strives to save people money by connecting them with savings from trusted, local businesses — knew the pandemic had the potential to result in tough financial situations for both businesses and consumers.
“Our plan was to help keep businesses alive, while providing savers with deals at a time when they needed them most,” Uballe says. “We had to help educate our business partners on the importance of not cutting off marketing and going quiet during tumultuous times.”
The company put together educational materials such as webinars and blogs, while having its sales team work with businesses to make sure they were supported beyond selling, she continued. SaveOn also put together a program to give local businesses free microsites where they could showcase their services, offers, and more to potential customers.
“Sales weren’t our top priority. People were,” Uballe says. “We made sure our team, business partners and savers all felt safe, secure, and supported first and foremost. Next, we wanted to lift up local. We used our resources to give businesses with the most need free or discounted advertising, took to social media to encourage people to shop local and adjusted our monthly giveaway program to provide much-needed materials to our communities.”
Among SaveOn’s charitable activities during the pandemic included:
- Grocery giveaways.
- Team and club sponsorships.
- Donations of food, money and supplies to nonprofit organizations such as Grace Centers for Hope.
- Free microsites.
- Discounted advertisements.
- Social media and blog highlights of nonprofits.
“SaveOn is entering one of the most exciting times in our nearly 40-year history,” Uballe says. “Our team is energized and thrilled to continue to help businesses reach their fullest potential and help Savers Live Life for Less.”
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