Ann Arbor-based RealTruck, a global aftermarket product and accessory brand and a digital destination for truck, Jeep, Bronco, and off-road enthusiasts, is collaborating with Mattel’s Matchbox brand to create a one-of-a-kind, heavily modified Jeep Wrangler to be unveiled on Nov. 4 at the 2025 SEMA Show in Las Vegas.
After SEMA, the vehicle will be auctioned off at Barrett-Jackson’s 2026 Scottsdale Auction in Scottsdale, Ariz. (Jan. 17-25), with all proceeds benefiting Richard Rawlings’ Gas Monkey Foundation.
Built by Doetsch Off-Road in Chandler, Ariz., the 2018 Jeep Wrangler (JLU) is outfitted with premium RealTruck accessories and a custom Matchbox and Husky Liners exterior.
Features of the build include a RealTruck Superlift 4-inch lift kit, Husky Liners, Weatherbeater Floor Liners, Rugged Ridge HD Stubby Front Bumper, XOR Rear Bumper, Roof Rack, an AmFib Snorkel System, and other accessories.
A scaled-down toy replica of the build also will be available for sale through select retail partners starting April 2026.
“We’re thrilled to collaborate with Mattel and Matchbox on bringing this one-of-a-kind Jeep Wrangler to life and benefit a great cause with Richard Rawlings’ Gas Monkey Foundation,” says Lee Riser, vice president of marketing activation at RealTruck. This build is a follow-up to one of our most successful collaborations, a Jeep Gladiator. …”
Rawlings will be on site with RealTruck and Matchbox to unveil the custom Wrangler at the 2025 SEMA Show.
Donated by RealTruck, and with Barrett-Jackson waiving all fees and commissions, 100 percent of the hammer price will benefit Rawlings’ nonprofit Gas Monkey Foundation. The Gas Monkey Foundation was established in 2014 by Rawlings to provide funding for veterans, first responders, and families impacted by Alzheimer’s.
The unveiling will take place during SEMA Live on Tuesday, Nov. 4 from 1-1:20 p.m. PST at RealTruck’s Booth #50033 in the West Hall of the Las Vegas Convention Center.
For more information, visit RealTruck.com.
