Jollibee, a quick-service restaurant enterprise that’s part of a larger corporation that operates 18 brands with more than 6,700 stores across 34 countries, is opening its first location in Michigan on Jan. 12.
Known for its Chickenjoy fried chicken, chicken sandwiches, and Peach Mango Pie dessert, the Jollibee location will be at 44945 Woodridge Drive in front of the Lakeside Mall along M-59 in Sterling Heights.
Cited as “the best chain fried chicken in America” by Eater.com, Jollibee’s menu offers:
- Chickenjoy: Jollibee’s signature crispy and juicy bone-in fried chicken.
- Chicken Sandwich: A crispy, juicy chicken breast fillet is spread with umami mayo, and sandwiched between a toasted brioche bun.
- Spice Chicken Sandwich: The spicy version of the cult classic features a sriracha mayo spread and is adorned with fresh jalapeño slices for added heat and crunch.
- Peach Mano Pie: Made with peaches and real Philippine mangoes tucked in a warm, light, and crispy crust.
Other menu items include jolly spaghetti and palabok fiesta, chicken tenders, a variety of single- and double patty hamburgers, burger steaks, French fries, mashed potatoes, steamed rice, adobe rice, coconut pineapple pie, and the pineapple quencher juice drink.
“We are so thrilled to be opening our doors in this magnificent state for the very first time, as Michigan is a key market in our accelerated U.S. growth strategy,” says Maribeth Dela Cruz, business group head, Honeybee Foods Corp., dba Jollibee. “We look forward to seeing both familiar faces and first-time customers at our first location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.”
During the first three days of operation, Jollibee is offering the first 100 customers each day who spend $20 or more a host of Jollibee swag — from Jollibee tote bags packed with merchandise (including an exclusive t-shirt for the opening) to free food, including a coupon for a free one-year supply of Jollibee’s signature Chickenjoy fried chicken (One 6-piece bucket per month for 12 months).
The restaurant will be open daily from 9 a.m. to 10 p.m. Other stores are expected to be added to the Michigan market.
Jollibee Foods Corp. (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It consists of 18 brands with more than 6,700 stores across 34 countries, including the United States, the Philippines, Canada, the People’s Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia.
The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines; and Tim Ho Wan in certain territories in China); 80 percent ownership of The Coffee Bean and Tea Leaf; 60 percent ownership in the SuperFoods Group that owns Highlands Coffee; and 51 percent ownership of Milksha, a popular Taiwanese bubble tea brand.
JFC also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.
The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90 percent participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Recently, the Jollibee Group has signed an agreement to establish a joint venture company that will own and operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines.
For more information about Jollibee, visit jollibeefoods.com/.
