A criminal complaint was filed on March 19 in the U.S. District Court for the Eastern District of Michigan in downtown Detroit against Jordan Broad of Bloomfield Hills, who is accused of wire fraud over the period of April 2024 to July 2025.
The complaint, signed by Magistrate Judge Kimberly G. Altman and Karly J. Wood, a special agent with the Federal Bureau of Investigations assigned to the FBI Detroit Division, states Broad was hired as CEO by Impact Eleven in Bingham Farms, which assisted business and industry leaders with training and professional speaking opportunities.
During the period between April 2024 and July 2025, Broad, who earned an estimated annual salary of $400,000 and was not an owner or co-founder of Impact Eleven, is accused of directing payments from the company’s bank and credit card accounts to himself and his wife, Ashley Gold Broad.
The founders of the company discovered in July 2025, Broad directed payments from Impact Eleven to JRB Market Consulting, AKB Consulting, and ashleygold.com, according to an FBI affidavit filed with the district court. Ashley Gold Broad, who is not part of the criminal complaint, operates an online jewelry company and has appeared on “Hardcore Pawn,” a reality TV show about her family’s travails operating American Jewelry and Loan in Detroit.
Broad is the registered agent for JRB Market Consulting Inc, which has a mailing and business address on Tanbark Street in Bloomfield Hills. Broad and his wife purchased the home in 2006 and re-financed it in September 2025.
Impact Eleven had no debt owed to JRB Market Consulting Inc., which would have necessitated payments, according to the affidavit. In turn, JRB Market Consulting had no legitimate business relationship with Impact Eleven and was not an authorized vendor for the company.
Ashley Gold Broad, according to the affidavit, is the registered agent for AKB Consulting, which has a mailing address of Tanbark Street in Bloomfield Hills and a website of ashleykbroad.com. That website resolves to ashleygold.com, which is the website for Ashley’s jewelry business.
Impact Eleven had no debt owed to Ashley Gold Broad or her business. Neither AKB Consulting Inc. nor ashleygold.comhad any legitimate business relationship with Impact Eleven and were not authorized vendors for the company.
Broad, according to the affidavit, directed more than 100 separate transactions between February 2025-July 2025 from the Impact Eleven to himself and his wife’s entities, totaling approximately $5,075,139. While Broad paid approximately $1,066,901 back to Impact Eleven to attempt to conceal his fraudulent self-dealing, the net loss to the company, with fees and interest, totaled approximately $4,132,962.
The principal means by which Broad transferred funds from Impact Eleven to the entities he and his wife controlled was through credit card transactions using the company’s credit cards. The company had an account with American Express, on which several company credit cards were issued.
The AmEx account was in the name of the company and was to be utilized solely for expenses related to the company’s business. The AmEx account was personally guaranteed by the founders — Josh Linkner, Ryan Estis, Seth Mattison, and Peter Sheahan.
Broad utilized the AmEx account to make many payments to JRB Market Consulting, ashleygold.com, and AKB Consulting. The payments were disguised as vendor payments through processing entities like bill.com, Stripe, and SquareUp, which do not provide goods or services to Impact Eleven.
As a result, when the founders reviewed the financial records of the company, they saw payments to bill.com, Stripe, and SquareUp, but not to JRB Market Consulting, AKB Consulting, or ashleygold.com. Given American Express processes payments in California, “there is probable cause to believe that Broad caused interstate wire transmissions in furtherance of his scheme to defraud,” according to the affidavit.
Ashley Gold Broad, without Impact Eleven’s approval, was issued a company credit card in her name, even though she had no role with the company and was not authorized to have a company credit card.
In addition, between April 2024 and July 2025, Broad entered into numerous loan agreements naming Impact Eleven as the borrower. Broad, in the company’s name, took out more than $3 million in loans with nine different lenders.
The proceeds of these loans were not utilized for any legitimate business purpose. Instead, they were used to pay both Broad’s and Ashley’s consulting companies. The founders authorized none of these loans, according to the affidavit.
To obtain the loans while keeping them hidden from the founders, Broad engaged in various deceptive practices. In some instances, Broad fabricated alleged consent resolutions that purported to make him the majority owner of the company and therefore possessing authorization to borrow money on the company’s behalf.
He also claimed on some loan applications to be a majority or sole owner of the company, and as a result, was able to enter into loan agreements in the company’s name. He provided the false information to lenders who approved the loans based, in part, on these representations.
In other instances, Broad made it appear to lenders that the founders themselves had approved the loan applications, which they had not. Broad created fake e-mail addresses supposedly belonging to the founders of Impact Eleven that, in fact, only Broad had control over.
Broad used those e-mail addresses to authorize electronic signatures of the founders through DocuSign. To lenders, it appeared as though the founders of the company had authorized the debts; when in fact, it was Broad acting without the founders’ knowledge or consent and forging their electronic signatures, according to the affidavit.
The loan agreements pledged company assets to secure the loans, which Broad did not have the authority to pledge. Broad concealed the loan agreements by sending information about them to his personal e-mail address and personal residential address.
While he was diverting company money for his own benefit, Broad also was falsifying the company’s financial statements to cover-up his embezzlement.
Broad did not record the wrongfully obtained loans in the name of the company as liabilities of the company in its records. He also fabricated financial statements by filling them with false information and presenting them as accurate to the founders, according to the affidavit.
On July 20, 2025, Broad represented to the founders the company had $930,000 in excess cash available, and all its debts and vendors were paid and current. These representations were false, according to the affidavit.
On July 22, 2025, one of the founders, Linkner, received a phone call from the company’s bank stating the company’s account was overdrawn by $94,000. When Linkner contacted Broad, who was on a two-week family vacation to Africa, Broad swore “on the lives of his children” that he did not steal money from the company.
From there, Linkner immediately fired Broad for mismanaging company funds and demanded that Broad no longer have any interaction with the company.
After he was terminated, however, Broad continued to access company bank accounts, credit card accounts, and company password storage accounts. Broad changed passwords for accounts, which prevented the founders from accessing credit card accounts and the full financial damage Broad inflicted on the company, according to the affidavit.
As a result, the company was unable to pay its employees, legitimate vendors, or unpaid balances with the lenders from whom Broad had obtained unauthorized loans. Impact Eleven also was responsible for approximately $500,000 in unpaid credit card charges, which led to freezes on the credit cards issued to the individual founders and negative credit reporting on their accounts.
The founders attempted to use their personal funds to inject cash into the company and payoff a portion of the credit card debt. Because of the scope of Broad’s embezzlement scheme, however, the company was forced to cease operations in August 2025.
Due to the fraud, 20 employees lost their jobs, and 350 paying customers were left with services not delivered. The company website is not accessible, as well.
Today, Broad is operating two companies as CEO — Focal Point Business Coaching and Broad Velocity, based on his LinkedIn profile.
