Goldfish Swim School Franchising in Troy has signed an agreement with franchise group GSS Los Angeles, led by local entrepreneurs Jason Adler and Alex Wang.
The duo plans to bring seven new swim schools across Los Angeles over the next several years, with the first one anticipated to open in late 2026.
Since opening its first franchised location in 2009, Goldfish Swim School has grown to more than 195 schools in 40 states and Canada, with an additional 150-plus in development.
Founded in 2006 by husband-and-wife team Chris and Jenny McCuiston, the school provides swim lessons and water safety instruction to infants and children aged four months to 12 years.
Adler and Wang both come from backgrounds in investment management and live in Los Angeles. With each raising families, the pair recognized the need for greater swim safety resources in their community.
“As fathers of children, my business partner Jason and I were drawn to Goldfish Swim School not only for its strong brand recognition and proven leadership, but also for the opportunity to bring quality swim instruction to families in a growing area,” says Wang.
Each location will feature a state-of-the-art, shiver-free 90-degree pool, a viewing area for parents, and a tropical-themed facility designed to provide an enjoyable experience for kids and parents.
Goldfish Swim School offers a custom curriculum and small class sizes, children where children can develop essential swim skills and build confidence. Each school will bring approximately 50 new jobs to the area.
“As we expand further in California, we are pleased to welcome Alex and Jason into the Goldfish Swim School family, and we know their passion and commitment to water safety make them ideal school owners,” says Chris McCuiston, CEO of Goldfish Swim School. “Their dedication will lead the way as they educate children how to be safer in and around the water throughout Los Angeles.”
Currently, there are three Goldfish Swim School locations in California, located in Aliso Viejo, Santa Ana, and Ladera Ranch. The company is currently seeking proven operators in California throughout Sacramento, San Diego, San Francisco, San Jose, and Los Angeles.
For more information on Goldfish Swim School and its franchising opportunities, visit here or call 248-801-1850.
Goldfish Swim School co-founder Jenny McCuiston was a DBusiness magazine Powered by Women honoree in 2018. To read her feature story, visit here.
