Ford and Newlab Select 5 Startups for Michigan Central Mobility Studio

Ford Motor Co. in Dearborn and Newlab, a community of experts and innovators that utilize technology to help solve the world’s biggest challenges, today announced five startups that will participate in the inaugural cohort of the Mobility Studio.
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Ford and Newlab announced five startups that will be part of the participate in the inaugural cohort of the Mobility Studio, including Fermata (pictured). // Courtesy of Ford Motor Co.
Ford and Newlab announced five startups that will be part of the participate in the inaugural cohort of the Mobility Studio, including Fermata (pictured). // Courtesy of Ford Motor Co.

Ford Motor Co. in Dearborn and Newlab, a community of experts and innovators that utilize technology to help solve the world’s biggest challenges, today announced five startups that will participate in the inaugural cohort of the Mobility Studio.

The new program supports the advancement of technologies, product collaborations, and business models that can drive a cleaner transportation future. The Mobility Studio will be located at Michigan Central, a new mobility innovation district being developed by Ford at Michigan Avenue and 14th Street in Detroit.

This is the second of two studios opening as part of the partnership announced in 2020 between Newlab and Michigan Central.

In its first year, the Mobility Studio will help the companies pilot the development of a range of transformative services and technologies to spur more widespread commercial adoption of electric vehicles. The program will convene an ecosystem of entrepreneurs, experts, and investors to test new technologies in a “sandbox” environment to help electrify commercial fleets across the U.S.

“Together, Ford and Newlab are building upon our nation’s goal of reducing carbon emissions and the effects of climate change by advancing commercial fleet electrification,” says Matt Stover, director of charging and energy services at Ford.

“As Ford works to accelerate electric vehicle adoption and zero-emission transportation, the Mobility Studio is meeting the moment by identifying innovative solutions to enhance fleet management through connected data, integrate our vehicles into the energy ecosystem and advance urban charging for commercial fleets and support electric vehicle drivers at home.”

Newlab and Ford selected the following companies from a competitive pool of global applicants to participate in the Mobility Studio’s first cohort and help address major challenges faced by fleets as they consider transitioning to electric vehicles, such as connected fleet management, supporting drivers at home, multiuse charging hubs, and vehicle-to-everything applications. They include:

  • Autofleet: Autofleet is a vehicle-as-a-service platform enabling companies, organizations, and municipalities to optimize vehicle fleet management, launch new mobility services with their existing vehicles, and plan and design strategic shifts in operations, such as electrification. The platform centrally optimizes fleet operations, breaking the dependence on driver decision making, and is designed to achieve the benefits of an autonomous fleet, starting today with traditional vehicles. Autofleet has partnered with Avis-Budget Group, Zipcar, Revel, and Keolis, and manages tens of thousands of vehicles in more than 12 countries.
  • EVPassport: EVPassport is a leading electric vehicle charging company that is establishing a distributed fleet charging ecosystem incorporating multiunit dwellings through a cloud-based, application programming interface-driven hardware and software platform. Fleet owners can now pay for charging sessions at multiunit dwellings, while delivering their drivers a frictionless payment experience to charge any electric vehicle without requiring a separate app, account, or top-up balance.
  • Fermata Energy: Fermata provides a complete solution that lets electric vehicles receive power from and provide power back to the grid and to buildings by integrating software, hardware options, and knowledge, turning electric vehicles into energy storage assets that combat climate change, increase resilience, and dramatically lower cost of ownership.
  • Rhombus Energy Solutions: Rhombus in Dearborn develops new electric grid infrastructure, energy distribution, and management systems, as well as advanced charging solutions to speed the adoption of electric vehicles. Rhombus builds bidirectional charging networks for electric passenger cars and high-power electric fleets — such as buses, garbage trucks, and delivery vehicles — along with energy management software, power conversion, storage systems, and microgrid applications to maximize the efficient, clean energy distribution capabilities of electric vehicles.
  • SparkCharge: “Currently,” by SparkCharge — a charging-as-a-service platform — is a mobile, on-demand electric vehicle charging network built to make charging easy and convenient while addressing gaps in the charging infrastructure. Through the company’s mobile app, called Currently, subscribers can have the charge delivered to their vehicle on the spot, utilizing SparkCharge’s portable, modular charging unit, The Roadie. Currently is operating in Dallas, Los Angeles, and San Francisco, with plans to expand to several more cities soon. It’s available for both iOS and Android.

“We are excited to welcome the Mobility Studio’s first member cohort – an incredible slate of innovative companies determined to create a clean, electrified and connected future,” says Shaina Horowitz, vice president of product and programs at Newlab.

This past spring, the Mobility Studio announced an open call for companies developing frontier technologies and novel products to apply to participate in the first cohort. In the coming months, member companies will work closely with Newlab, Ford and industry stakeholders to deploy technologies and services that help make electric vehicle commercial fleets economically and logistically viable — underscoring the growing consensus that building a clean, resilient energy future means rapidly electrifying transportation.

While the studio ultimately lives within Michigan Central, the startups in the first cohort will test in different locations across the country.

Ford’s vision for its Michigan Central development is to serve as an open platform for collaboration — drawing the best minds from around the city and around the world to co-create and test mobility solutions on real-world streets, in real-world situations.

“Our vision for Michigan Central is a thriving innovation district that brings together the diverse talent needed to solve complex mobility challenges, especially around key areas like electric vehicle technologies and business models,” says Roshni Shokar, startup and entrepreneur engagement at Michigan Central.

“That includes startups, researchers, and technologists who are joining the Michigan Central community through the two launched studios in collaboration with Newlab to explore, develop, and test new solutions that have the potential to improve access and equity for all.”

Michigan Central is a new mobility innovation district in Corktown, Detroit. It is a sustainable community of new and revitalized buildings, shared spaces, a first-of-its-kind mobility testing platform, and 1.2 million square feet of commercial space.

It will serve as an open platform for partnerships, drawing leading entrepreneurs, researchers, and technologists from Detroit and around the world to co-create and test new products and services on real-world streets, in real-world situations. The campus also will be a place to solve urban transportation challenges, improve mobility access for everyone, and prepare for a more connected, autonomous, and electrified world ahead.

For more information, visit www.michigancentral.com.

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