Mopar Debuts 7 Concept Vehicles at SEMA for Dodge, Jeep, and Ram

The Mopar aftermarket unit of Stellantis in Auburn Hills is Introducing seven new custom concept vehicles at the SEMA (Specialty Equipment Market Association) Show at the Las Vegas Convention Center Nov. 2-5.
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The Dodge Challenger Holy Guacamole concept is a throwback 1970s-era Challenger and one of seven vehicles Mopar is showing at SEMA. // Photos courtesy of Mopar
The Dodge Challenger Holy Guacamole concept is a throwback 1970s-era Challenger and one of seven vehicles Mopar is showing at SEMA. // Photos courtesy of Mopar

The Mopar aftermarket unit of Stellantis in Auburn Hills is Introducing seven new custom concept vehicles at the SEMA (Specialty Equipment Market Association) Show at the Las Vegas Convention Center Nov. 2-5.

The show vehicles include four Jeeps, two Ram trucks, and a Challenger.

“With its dedicated enthusiast audience, SEMA is the best place to showcase our full catalog of quality-tested, factory-backed performance parts and accessories,’” says Mark Bosanac, North America vice president for service, parts and customer care at Mopar. “These seven new custom vehicles demonstrate the passion, creativity. and innovation of the Mopar team.”

MoparJeep Wrangler 4xe concept: Showcases how off-roaders can build on the plug-in hybrid electric vehicle with factory-backed parts and accessories from Jeep Performance Parts (JPP) including the industry-first JPP 2-inch lift kit with FOX shocks, JPP Beadlock-capable wheels with functional beadlock rings, BFGoodrich KM3 37-inch tires, custom underbody rock lights, a JPP stamped steel bumper, JPP Gorilla Glass windshield, and 5-inch, off-road, LED lights sit at the base of each A-pillar.

Mopar2Jeep Wrangler Overlook concept: Stretches a four-door Wrangler Sahara into a three-row off-roader with luxury touches and an array of products from the JPP portfolio including dual side and three front-facing windows above the second and third rows, a custom removable one-piece Freedom Top with flip-up glass sunroof panel that opens the view over the driver and front passenger, a JPP 2-inch lift kit with FOX shocks, 20-inch Black Rhino York wheels, 37-inch BFGoodrich KM3 mud-terrain tires, black JPP tubular side steps, and a JPP stamped steel front bumper.

Mopar5Jeep Grand Cherokee L Breckenridge concept: Features a custom, two-tone Magnetite matte/metallic and gloss-black paint scheme with satin bronze accents. Adding to the exterior are split, five-spoke Mopar 21-inch wheels that feature a gloss black finish with matching gloss-black faces, center caps, and lug nuts. A roof-mounted, piano-black Thule cargo box sits on top of dual Mopar cross bars and provides additional storage for skis or snowboards in a safe, hard-shell, lockable container.

Mopar3Kaiser Jeep M725 concept: Is a vintage 1967 Kaiser Jeep M725 military ambulance transformed for duty as an ultimate off-road support machine and rolling mascot for JPP. Painted Desert Tan, the concept rides on 20-by-12-inch, eight-lug Black Rhino Armory wheels that are wrapped with 40-inch tires. The wheel-and-tire package fits under custom, widened fenders. The custom-designed roof panel over the cargo area can raise 16 inches, creating enough room for occupants to stand while retrieving supplies or serving food and refreshments from the open driver’s side rear panel. The off-road capability is enhanced by reinforcing the original frame and replacing the original leaf springs with a heavy-duty link/coil suspension system. Under the hood sits a Mopar 392 Crate HEMI V-8 engine linked to a vintage TorqueFlite 727 automatic transmission. This combination delivers 485 horsepower and 475 lb.-ft. of torque.

Mopar7Ram 1500 TRX RexRunner concept: Is powered by the supercharged 6.2-liter HEMI V-8 engine, rated at 702 horsepower and 650 lb.-ft. of torque. It rides on 37-inch Goodyear tires mounted to custom-designed 18-by-9-inch Black Rhino Chamber wheels for a race-inspired appearance at all four corners. The vehicle is distinguished with Ash Gray paint and several Mopar Blue accents, including a center stripe that extends over the hood and roof, TRX bedside graphics, Ram grille, and dual tow hooks up front. Adding to the exterior design, a RamBar accessory bar features a pair of concept 14-inch TYRI rectangular LED lights, generating 4,300 lumens of light for off-road driving.

Mopar6Ram 1500 Outdoorsman concept: Is designed for hard-working customers who play just as hard. The Ram 1500 Big Horn Crew Cab 4×4 is painted gloss black with custom Mopar blue graphics. It carries all the equipment necessary for the job site and transforms into a carry-all truck for enjoying any outdoor activity. A concept, two-height position aluminum Mopar bed rack system runs the full width of the truck bed and carries items, such as ladders and plywood for work or a kayak, oars, fishing poles, or a mountain bike for play. Attached in each corner of the bed rack are 2-inch TYRI LED lights, while a CHMSL adds a third brake light to the rear crossbar. Mounted to the floor of the truck bed, a modified Expertec bed-slide system provides dual rolling panels — each rated at 2,000 pounds — for easy loading and unloading of tools, gear, and equipment.

Dodge Challenger Holy Guacamole concept: Takes a 2020 limited-production Challenger R/T Scat Pack Widebody 50th Anniversary edition and gives it a throwback treatment from the 1970s. Its custom green paint color is affectionately named Rotten Avocado by Dodge designers and features a custom-painted “Gold School” Shaker hood scoop, tone-on-tone side striping, staggered 20-inch Forgeline wheels, and Mopar coil-over suspension lowering kit. Under the functional Shaker hood is a Mopar cold-air intake, conical air filter, and optimized air box for improved airflow and performance from the 392 (cubic inch) HEMI V-8 engine. The interior is decked out with wood panel trim and seats and door panels that sport green and yellow plaid inserts as a tribute to some of the colors and materials found in the iconic original 1970 Challenger.

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