Flowers for Dreams, a floral company based in Chicago that donates 25 percent of all net profits to charity, opened a Detroit location on Tuesday. The location offers full-service hours and free delivery.
Located in downtown Detroit at 1435 W. Farmer St. in the Shinola Hotel’s Parker’s Alley, the company opened in 2012 and has since donated almost $600,000 to 90 local charities in Chicago and Milwaukee, their two current locations.
“We decided to open a store in Detroit for a variety of reasons, but most importantly, we were drawn to the region’s strong sense of community and commitment to building and supporting their city, which we saw first-hand when people started visiting the store and voting for their favorite local charity,” says Steven Dyme, co-founder. “We look forward to partnering with many Detroit organizations as we establish our roots in the city. And now, with the store open seven days a week and offering free hand-delivery, we look forward to making Detroit even more beautiful, one bouquet at a time.”
The location hosted a soft opening last month leading up to Valentine’s Day and asked the first customers to nominate their favorite local charity as a possible Flowers for Dreams philanthropic partner. In one week, more than 200 customers visited the store and made more than 100 nonprofit nominations. One will be selected as the first beneficiary.
“Flowers for Dreams is a great fit for the small business-focused retail scene in Parker’s Alley, joining local favorites like The Lip Bar, Drought, and Good Neighbor,” says Sam Hamburger, vice president of acquisitions and leasing for Bedrock Detroit. “We love the organization’s commitment to the community, and we look forward to watching another small business flourish in downtown Detroit.”
The location will be open from 10 a.m.-7 p.m. Monday-Thursday, 10 a.m.-6 p.m. Friday, and 10 a.m.-5 p.m. Saturday and Sunday.