Escalent, a human behavior and analytics firm in Livonia, has launched EVForward, a new insights platform that helps automakers and utilities plan for the continued growth of electric vehicle market share.
The tool provides actionable analysis based on inputs to inform the steps industry players need to take today to inspire broader adoption of EVs and ensure their success with future buyers.
“We took a hard look at the types of consumer information companies have been using to power their EV strategies,” says Mike Dovorany, automotive and mobility vice president at Escalent. “We found insights regarding future buyers – specifically, those who aren’t early adopters – were virtually non-existent. EVForward closes that gap and helps automakers and utilities position themselves for success as EV adoption grows over the next decade.”
Escalent says EVForward is the largest, most comprehensive study of the next generation of EV buyers, with more than 600 variables encompassing proprietary survey information and Acxiom profiling data. Where other studies have relied on the behaviors of early adopters and self-identified intenders, EVForward is focused on the broader marketplace that will determine key aspects of EV mass adoption, from timing and cost to required features and infrastructure support, according to Escalent.
As a platform, EVForward provides tools for stakeholders to explore the study’s findings in ways that best equip them to make strategic decisions, such as custom queries and data manipulation. Additionally, EVForward answers questions, such as:
- What are the gaps in EV perception compared to reality?
- What will motivate the next generation of EV buyers?
- What messages will best improve EV intention?
- How has EV opinion changed over time?
- How do desired EV attributes vary by vehicle segment or buyer type?
For more information on EVForward, visit here.
