Dodge to Host Drag Racing Event on Woodward Avenue in Pontiac During Dream Cruise Week

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Dodge will host a drag racing event on Woodward Avenue and at the new M1 Concourse in Pontiac on Aug. 19, one day before the Dream Cruise. Registration is now open for the second annual Roadkill Nights Powered By Dodge drag racing event and car festival, which last year drew more than 10,000 performance enthusiasts in the parking lot of the Pontiac Silverdome.

“Woodward is one of (if not the) most famous ‘Muscle Car Corridors’ in the country and, as far as we know, this is the first time ever that street racing on it will be legal,” says Tim Kuniskis, head of passenger cars, Dodge, SRT, Chrysler, and Fiat – FCA, North America. “Drag racers will be able to show their muscle when Woodward is closed from South Boulevard to Rapid Street in Pontiac.”

Leading the races will be David Freiburger and Mike Finnegan, co-hosts of Roadkill, an original series on YouTube. This year’s event includes a cash purse totaling $19,000.

Additional celebrity guest appearances include Richard Rawlings of Dallas’ Gas Monkey Garage and the Discovery Channel’s Fast N’ Loud TV show.

Open from noon to 10 p.m., the event will include thrill rides in Dodge Viper, Dodge Challenger SRT Hellcat, and Charger SRT Hellcat vehicles, a Show ‘n’ Shine area, Roadkill stunts and exhibitions, as well as live music, food trucks, and more.

“We’re excited about hosting ‘Roadkill Nights’ as one of the main events during our newly branded ‘Pontiac Power Week’ festival,” says Pontiac Mayor Deirdre Waterman.

Following the success of the inaugural event held in Pontiac last year, TEN: The Enthusiast Network’s Roadkill Nights Powered by Dodge was expanded to two cities in 2016. The first stop, June 18 at Kansas Speedway in Kansas City, Kan., drew nearly 12,000 spectators.

General admission to the event is free for spectators. Participants may register a vehicle for drag racing and the Show ‘n’ Shine at the site.

Pricing is as follows and spaces are limited:

  • Drag Racing: $50 per vehicle, all makes are welcome
  • Show ‘n’ Shine: FREE
  • VIP Packages: $150 per person and includes one spot to compete in the drag race, personal meet-and-greet with Mike Finnegan and David Freiburger, photo opportunities, and a VIP swag bag.

Registration is open at Roadkill.com/PR.

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