Detroit-based WaitTime, an artificial intelligence technology that offers fans at major sporting venues accurate, real-time wait times for concessions, entrances, operators, and restrooms, has partnered with Jordan Avakian Group, a technology innovation, marketing, and capital firm created by Jeffery Michael Jordan (son of NBA legend and team owner Michael Jordan) and Sevan Avakian.
Founded by Zachary Kilma, WaitTime uses highly sophisticated artificial intelligence to precisely count the number of people in a given area and determine whether they are passing through or waiting in line. This information is made available to fans via in-stadium signage and mobile apps. WaitTime also provides detailed analytics stadium operators can use to create efficiencies and provide better fan experiences.
WaitTime is currently being utilized by the Detroit Pistons and Indiana Pacers, and the company is in negotiations with several other domestic and international teams for installation later this year.
“From the very first demo, Sevan and I knew WaitTime was destined to be a staple in the sports industry. After meeting with Zachary Klima and his team, the subsequent conversations only furthered our excitement to align and create opportunities for growth,” says Jordan. “We look forward to creating deals with WaitTime and expanding the reach of this profound technology. WaitTime is unlike any growth start-up company our group has witnessed, with the potential to revolutionize the industry.”
As partners and advisors to WaitTime, Jordan and Avakian will bring their combined experience in digital start-ups, sports and entertainment marketing, and private equity investments.
Jordan has experience in global brand digital marketing, sports marketing and product management. He specializes in developing global campaigns, managing athlete, influencer and brand relationships, and innovating product development for the future of sport lifestyle and performance. As an attorney, Avakian advises clients on the review, structuring and negotiation of various business dealings ranging from private equity investments to endorsement deals.
More information about WaitTime can be found here.