Hagerty in Traverse City, an automotive enthusiast brand and specialty insurance provider, today announced more details about the inaugural Detroit Concours d’Elegance and provided its new dates, Sept. 16-18.
Building on the Concours d’Elegance of America’s four decades of excellence, the reimagined event finds its new home at the Detroit Institute of Arts and nearby venues like the College for Creative Studies.
The Detroit Concours d’Elegance will be an all-new, weekend-long tribute to the people who designed, built, and drove American car culture, and to the vehicles at its heart.
Conducted at venues throughout the city, complimentary and ticketed activities include new vehicle showcases, ride and drive opportunities, exclusive experiences, and seminars as well as Saturday’s Cars & Community (Sept. 17) and Sunday’s Concours d’Elegance (Sept. 18).
“We’re incredibly excited about the event’s new home in downtown Detroit. Being there puts car lovers right in the middle of the thriving design, music, and sporting culture of the Motor City,” says McKeel Hagerty, CEO of Hagerty.
“Concours weekends are about championing the fact that all cars are cool and some of them are just jewels that need to be celebrated. This event will honor the tradition of the Concours, but also bring in new elements to provide on-ramps for future car lovers and families.”
The 2022 Detroit Concours d’Elegance weekend also will offer exclusive receptions and celebratory dinners at venues and public spaces specifically chosen to showcase the city. The College for Creative Studies facilities will become the stage for seminars featuring design legends from the automotive industry and beyond.
Saturday will serve as the debut for the city’s first Cars & Community. The family-friendly automotive festival features Cars & Caffeine, RADwood, and Concours d’Lemons displays as well as a Kids Zone, with activities for enthusiasts of all ages. A portion of every ticket sold supports local charities.
On Sunday, Hagerty will transform the DIA grounds into an automotive wonderland. The architecture and location in the heart of the city’s cultural center make it the ideal setting for a competition of elegance, where the world’s finest automobiles can be observed and celebrated as rolling works of art.
The announcement coincides with the reveal of a new Detroit Concours d’Elegance logo, a refreshed website, and the schedule of events.
“Detroit is the epicenter of car culture and the new event identity celebrates that,” says Tarra Warnes, Hagerty’s vice president of creative strategy. “The look and feel are industrial, yet sophisticated, to reflect the energy of automotive design. The new logo is a badge of honor, as proud as the city of Detroit.”
Learn more about the Detroit Concours d’Elegance, including new experiences as they’re announced, by visiting DetroitConcours.com or view an anticipatory sizzle reel.
The Detroit Concours d’Elegance builds on more than four decades of world-class automobiles, fine dining, hospitality, and community giving. Its heritage can be traced to the Meadow Brook and Concours of America events held beginning in 1979.
The three-day event will coincide with the North American International Auto Show, which will run from Sept. 14-25 at Huntington Place, Hart Plaza, and throughout downtown Detroit. Public days for the auto show run from Sept. 17-25 (Charity Preview is Sept. 16).
Hagerty is an automotive enthusiast brand offering integrated membership products and programs as well as a specialty insurance provider focused on the global automotive enthusiast market. Hagerty is home to Hagerty Drivers Club, Hagerty Drivers Club magazine, Hagerty Drivers Foundation, Hagerty DriveShare, Hagerty Valuation Tools, Hagerty Media, MotorsportReg, Hagerty Garage + Social, Hagerty Marketplace, The Amelia, the Detroit Concours d’Elegance, the Greenwich Concours d’Elegance, the California Mille, Motorworks Revival, and more.
For more information on Hagerty, visit www.hagerty.com
