Born in Detroit has moved and opened a larger storefront at 1419 Woodward Ave. in downtown Detroit, just north of W. Grand River Ave. and across M-1 from the Shinola Hotel.
The new 1,950-square-foot space, designed in partnership with Gardner White, which operates a two-level store a block south of Made in Detroit called GW Home, features apparel and merchandise. The space was previously occupied by Dez Delmar Forever.
The offerings at the new store include t-shirts, sweatshirts, hoodies, and sweatpants in men’s, women’s, and youth sizes to merchandise ranging from hats and crossbody bags to glassware.
The store also carries Born in Detroit officially licensed apparel for the Detroit Tigers, Lions, Red Wings, Pistons, and Amps along with several colleges including the University of Michigan, Michigan State University, Eastern Michigan University, and Oakland University.
The design of the new store, featuring curated furnishings from GW Home, Gardner White’s new concept store across M-1 from Hudson’s Detroit, offers a lounge-type atmosphere for shoppers.
“Opening our new, larger storefront on Woodward Avenue is a proud milestone for Born in Detroit,” says Anthony Tomey, co-owner of Born in Detroit and CEO of The Tomey Group in Farmington Hills.
“We partnered with GW Design, Gardner White’s … team of design experts, to bring to life a space that truly celebrate Detroit’s energy and resilience. ”
Born in Detroit was launched in 2020 by Tomey and his brother, Michael, along with George and Alex Bourkoulas. The founders were born in Detroit, attended area schools, and played sports throughout the region.
Store hours are Tues.-Sat. 11 a.m.-7 p.m.; Sunday 10 a.m.-4 p.m.; and closed on Mondays.
The Tomey Group operates several businesses, including multiple Jimmy John’s locations, 8 Mile Vodka, and other ventures.
For more information, visit www.BornInDetroit.store or https://tomeygroup.com/.
Michael Tomey was part of DBusiness magazine’s 2022 class of 30 in Their Thirties. Read his profile here.
