The BIG3 has announced GameAbove Sports, the sports investment division of the privately held global investment firm GameAbove and principal of the BIG3’s new Detroit franchise, have unveiled a new national partnership that will place the GameAbove logo on the jerseys of five teams.
The teams include the Detroit Amplifiers, Chicago Triplets, Dallas Power, Boston Ball Hogs, and DMV-based Trilogy (Washington, D.C., Maryland, and Virginia metro area).
The Detroit Amplifiers opened their inaugural season on Saturday, beating the Chicago Triplets 50-48. The team’s next game is against the Miami 305 on June 22 at CFG Bank Arena in Baltimore.
The teams play at Little Caesars Arena on July 20. The season goes until August 9, followed by playoffs leading to a championship game.
The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. It began in 2017.
“GameAbove gets what the BIG3 is about — community, opportunity, and most importantly, basketball,” says Ice Cube. “This is a 360 partnership on and off the court.
“We are pleased to give GameAbove this type of national visibility for the first time and see this partnership as the next step in deepening these five cities’ level of community engagement and brand roots. We thank GameAbove for continuing to support the BIG3’s mission and together, look forward to taking our league to a whole new level.”
As part of the agreement, GameAbove Sports becomes an official national partner of the BIG3, with its brand featured on the front right chest of player jerseys. The partnership marks a first-of-its-kind basketball activation for GameAbove Sports and reflects its growing investment in innovation, athlete performance, and community-forward sports development.
“This isn’t just a jersey patch, it’s a statement,” says Keith J. Stone, co-founder and chairman of the GameAbove brand family. “The BIG3 represents a disruptive, player-focused approach to the game.
“That aligns perfectly with GameAbove Sports’ commitment to rethinking how sports can elevate culture, education, and community. We’re proud to be part of this movement and excited to bring our mission to the national stage.”
GameAbove Sports will activate the partnership through custom content, in-arena presence, and athlete engagement throughout the BIG3 season. The brand will be featured across all league platforms and partners such as CBS, VICE TV, and iHeart Media, and the BIG3’s social media network.
With more than $38 million over the past several years donated globally, the broader GameAbove brand supports initiatives in STEM education, youth mental health, and youth sports development through programs such as First Tee and the Australia-based Bruton Basketball Foundation.
As part of the partnership, GameAbove Sports and the BIG3 also will collaborate through the league’s YOUNG3 program to support educational, youth-focused, and athlete development initiatives.
The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, and where every point — whether it’s a 4-point or 3-point shot in different zones — counts. BIG3 team can consist of hall of famers, icons, and trailblazers, and the next best 3-on-3 player.
The league helps to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, as well as supporting black, youth, and basketball communities overall.
For more information about the Detroit Amplifiers (Amps), visit here.
GameAbove is a privately held global investment company backed by CapStone Holdings Inc. Brands include GameAbove Sports, GameAbove Entertainment, and GameAbove Giving.
For more information, visit GameAbove.com.
