In a match made in sneaker heaven, the Detroit Pistons and StockX, the global online marketplace leader for categories such as sneakers, apparel, accessories, and collectibles, have unveiled a multi-year corporate partnership that brands StockX as the franchise’s new jersey partner. Terms of the agreement were not disclosed.
Pistons Vice Chairman Arn Tellem emphasized the jersey partnership with StockX transcends a typical jersey patch sponsorship.
“We look forward to leveraging the collective power of our brands to engage new and existing Pistons fans” says Tellem. “We are also excited to collaborate with StockX on off-the-court initiatives at the intersection of sports, fashion, and culture that align with our organizations’ shared commitment to drive positive change in the Detroit community and beyond.”
Greg Schwartz, co-founder, president, and COO of StockX, described the partnership as a win-win for the city and two of Detroit’s most well-known brands.
“StockX sits at the intersection of sport and culture, empowering people to trade what they love,” says Schwartz. “Together with the Detroit Pistons, we will connect and engage our customers by tying together their love of basketball and passion for current culture.”
StockX will have its logo prominently featured on the front left chest of official Detroit Pistons team jerseys beginning with the start of the 2024-25 NBA season. The jersey partnership will help the online resale platform reach local, national, and international fans who follow the NBA and the Detroit Pistons.
StockX will be showcased to the millions of Detroit Pistons social media followers as well as viewers and listeners throughout the State of Michigan on Bally Sports Detroit, 97.1 FM The Ticket and the Pistons Radio Network. The brand will receive worldwide exposure through the league’s national and international television and streaming partners.
Other elements of the partnership include television and radio broadcast advertisements and features, digital rotational entry signage as well as courtside rotational signage and basket station digital signage inside Little Caesars Arena.
Unique to other jersey partner deals, the Pistons and StockX will collaborate with the Pensole Lewis College of Business and Design on collaborative programming efforts and opportunities for students to engage both brands.
StockX will be designated as the presenting partner of Pistons arena walk-in social media content posts, a bespoke content series, and participate in the Pistons’ “Community Give-Back Event,” a special holiday gathering that impacts hundreds of Detroiters during the Pistons’ annual Season of Giving activities.
In addition, StockX will be featured on one of four special bobblehead nights during the 2024-25 season. Additionally, StockX’s logo will be prominently displayed on the home court of the Pistons’ G League affiliate, the Motor City Cruise, at Wayne State Fieldhouse. Other Cruise elements include in-game courtside and rotational signage.
StockX and the Detroit Pistons celebrated on Wednesday with ‘Detroit Kickback,’ a large-scale community event in Campus Martius Park with appearances by Pistons guard Cade Cunningham, Grammy-nominated artist and Detroit native Big Sean, Pistons Legend and 2004 NBA Champion Lindsey Hunter, and former NBA player and University of Michigan Fab Five member Jalen Rose.
The Pistons retained international sports marketing agency Two Circles for consultation and evaluation during the jersey partnership process.
