Stellantis Releases Multiple Software Products Addressing B2C and B2B Customers

Stellantis in Auburn Hills has released several new software products designed to enhance the mobility experience of consumer and commercial owners of its vehicles.
Stellantis’ software strategy is designed to enhance the mobility experience of consumer and commercial owners of its vehicles. // Screen capture courtesy of Stellantis

Stellantis in Auburn Hills has released several new software products designed to enhance the mobility experience of consumer and commercial owners of its vehicles.

“In a little more than two years we have made a decisive shift from a traditional auto industry mindset to operating much more like a startup company, including a sharp focus on speed and building up our own software creation capabilities,” says Yves Bonnefont, chief software officer at Stellantis.

“It gives us critical flexibility and a competitive advantage going forward. Now we take the next step and begin scaling up, which includes the tech readiness for integration of our transformative STLA Brain, STLA SmartCockpit, and STLA AutoDrive AI-powered technology platforms.”

The technology platforms are:

STLA Brain: The foundational architecture offers centralized computing full over-the-air access to sensors and actuators. It reduces complexity, enabling the number of electronic control units (ECUs) per vehicle to be reduced by half to approximately 60 ECUs. New features can be developed in-house in less than six months, one-fourth the time of today’s process. Technology readiness for integration is expected by the end of the year, with vehicle integration in 2025.

STLA SmartCockpit: The platform ushers in a new generation of personalization and connected capabilities, powered by machine learning and AI technologies, giving users a seamless integration with their digital lives. A focus on simplified menus with fewer clicks for response to user inputs significantly improves ease of use. AI-enabled experiences give vehicle occupants more options in navigation, media, climate, lighting and productivity features. The key is a digital personal profile that knows your preferences and moves with you between Stellantis brand vehicles. Technology readiness for integration is expected by the end of the year. SmartCockpit debuts in a Stellantis brand vehicle in 2025.

STLA AutoDrive: The system leverages the capabilities of STLA Brain and STLA SmartCockpit to deliver useful and continuously updated Advanced Driver Assistance System technology that is intuitive, robust and inspires driver confidence. STLA AutoDrive targets significantly increasing the uninterrupted time and distance for ADAS-supported driving. The strategy includes industry-leading ADAS that provides drivers both hands-off/eyes-off the road mobility and a fallback to limited hands-off/eyes-on-the-road cruising (Level 2+) in the same system. Eyes-off technology readiness for integration is expected by the end of the year with the commercial launch in 2025.

Stellantis is developing connected services and software-enabled features for retail and fleet customers under the philosophy of “Make my drive safer, make my life easier, and make my drive more exciting.” Features available today in regions around the world include:

e-ROUTES: Available in Europe and expanding globally this year, Stellantis is the first automaker to launch a route-planning smartphone app integrated with real-time vehicle data, specifically designed for EVs. Apple CarPlay and Android Auto project e-ROUTES onto the vehicle’s central screen. Charge stops are tailored to the driver’s preferences, including payment options and minimum battery level.

ChatGPT enhanced virtual assistant: After a successful pilot in October 2023, Stellantis is the first OEM to offer ChatGPT as a standard feature for new and existing vehicles, available in 20 European countries by the end of 2024. Conversing in natural language can help customers learn more about the world around them, the places they are going, or even tell the passengers a story.

AppMarket: In North America, AppMarket is the central hub for connectivity, integrating regularly refreshed services and experiences with the ability to purchase subscriptions in the vehicle. AppMarket has been made available over the air in nearly half of Jeep and Ram vehicles from the 2021 to 2023 model years and will reach 99 percent of eligible vehicles by the end of 2024. A similar service covers eligible vehicles in Europe.

Free2move Connect Fleet: This fleet management platform links a fleet manager with his or her vehicles for real-time visibility. An online dashboard displays vital vehicle health data such as oil life remaining or battery state of charge. Free2move Connect Fleet can also set geofence boundaries and provides real-time geolocation. In case of theft, a tracker helps with recovery.

MyTasks: This tool gives drivers all the info they need on the in-vehicle entertainment screen to execute their schedules efficiently, even if there are changes or delays. Fleet managers get automatic updates when tasks are completed or delayed and rescheduled, so all parties can manage of the day’s progress.

The Stellantis software strategy targets generating about $22.4 billion in incremental annual revenues by the end of the decade.

In Related News: Stellantis conducted its inaugural Investor Day during which CEO Carlos Tavares outlined nine key strategic differentiators that the company is leveraging to unlock value and address the disruption and reinvention of the auto industry worldwide.

“Today we are a unique company by nature and a powerful carmaker by performance, well-equipped to deliver through tough times and win the long game,” Tavares says. “Our global presence, powerful technology and brand portfolio spanned across diverse products — ranging from quadricycles to luxury cars — give us an enviable customer reach.

“What consumers around the world are looking for is clean, safe and affordable mobility. This is the reason we exist. We are driving a generational shift in technology and a product wave built on multi-energy platforms and flexible operations with above-group profitability in our commercial vehicles business. Together with the activation of our uniquely aligned partnership with innovative Chinese new energy vehicle maker Leapmotor, we’re confident we can deliver what customers want while providing strong shareholder returns this year, and beyond.”

In addition to the CEO’s overview of the company’s key strategic differentiators, members of the top executive team also gave updates spanning several areas of the business.

North American Chief Operating Officer Carlos Zarlenga discussed 2024 actions taken to restore market share, improve inventory dynamics, and capitalize on specific low emission vehicle growth opportunities in the medium-term.

Enlarged Europe Chief Operating Officer Uwe Hochgeschurtz reviewed the company’s multi-faceted response to rising competition from Chinese OEMs.

Middle East & Africa (MEA) Chief Operating Officer Samir Cherfan reviewed the many benefits of an increasingly localized approach to serving the MEA region, supporting the stand-out growth and profitability of Stellantis’ “Third Engine”.

Jeep CEO Antonio Filosa, Ram CEO Chris Feuell and Peugeot CEO Linda Jackson discussed how a powerful, strategically focused product wave expands the market opportunities of each.

Chief Engineering and Technology Officer Ned Curic, Chief Purchasing and Supply Chain Officer Maxime Picat and Chief Manufacturing Officer Arnaud Deboeuf focused on Stellantis’ extraordinary management of the value chain with flexible platforms, products and operations, with particularly valuable multi-energy capabilities, able to address different scenarios.