Mopar, the OEM parts, accessories, and customer care brand of Stellantis in Auburn Hills, has launched an expanded accessories program for U.S. dealerships that sell and service Chrysler, Dodge, Jeep, and Ram vehicles — Mopar Affiliated Accessories.
The new initiative offers more than 1,000 accessories from well-known and preferred aftermarket supplier partners.
With the new program, customers have access to a wider choice of trusted aftermarket options during the vehicle purchase or any time thereafter to personalize or enhance the performance of their vehicles.
“We’re partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers, providing a one-stop-shop and sales experience,” says Darren Bradshaw, senior vice president of Mopar North America.
“By providing easy access to the largest and best selection of available accessories for various vehicle upfits and personalization, we’re working hard to strategically grow our business by enhancing the dealership experience while also looking for more accessory partners who share the same passion for quality and customer satisfaction.”
All Mopar Affiliated Accessories have been reviewed by Mopar for proper fitment and are guaranteed by each supplier separately. The expanding list of affiliated accessories can be ordered online through the Mopar eStore or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation.
“The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave,” says Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep, and Ram in Bloomfield Township. “We’ve seen a definite increase in the amount of upfits from the program and at the end of the day, our dealership and our customers win with this one-stop-shop option.”
To date, more than 40 partnering suppliers offer over 1,000 newly available items in the Mopar Affiliated Accessories program including:
