Southfield’s The Mars Agency Partners to Expand to Australia

The Mars Agency, a global commerce marketing agency based in Southfield, announced it will forge a new international partnership with Australian retail activation agency XPO brands, marking its expansion to its fourth continent.
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Southfield’s The Mars Agency is expanding into Australia through a partnership with retail activation agency XPO brands. // Stock Photo

The Mars Agency, a global commerce marketing agency based in Southfield, announced it will forge a new international partnership with Australian retail activation agency XPO brands, marking its expansion to its fourth continent.

The collaboration is part of The Mars Agency’s ongoing international expansion, which began in 2010 with the opening of their London office. The global growth enables the agency to better support its client roster with full-service capability in four continents across an array of regional and local markets.

The global partnership with XPO Brands enhances The Mars Agency’s presence in the Australia and New Zealand markets, while also adding talent and specialized capabilities. The extension of The Mars Agency family also gives the agency’s current employees more spaces — and places — to grow.

“Our global clients will value XPO’s strong presence in the Australian and New Zealand commerce space, led by their local expertise across Shopper, Retail and Experiential marketing,” says Darren Keen, CEO of international markets for The Mars Agency. “We’re excited about the way XPO helps strengthen the global TMA proposition.”

Founded in 2013, XPO Brands was recently named B&T’s Experiential Agency of the Year and won five top awards at Shop! Association’s Marketing at Retail Awards last month, including Best in Show.

“I’m thrilled to join forces with a company that matches our own values, passionately innovating and helping their clients succeed,” says Sally Tobin, founder and managing director of XPO Brands. “I’m excited to see the impact we’re going to make together.”

There is no change in leadership on either side and Keen will oversee this expansion. The Mars Agency now will operate 16 offices on four continents with more than 700 employees serving Fortune 100 clients.

“At The Mars Agency, our mission is connecting people, technology and intelligence to create demand and drive profitable, sustainable growth,” says Rob Rivenburgh, global CEO of the agency. “With their talented team and unique capabilities, XPO makes The Mars Agency even better equipped to deliver that mission on a global scale.”

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